Quibi and Its Open Letter: An Idea Probably Not Considered
October 22, 2020
I spotted Quibi’s “An Open Letter…”. The write up states: “…we are winding down the business and looking to sell its content and technology assets.”
I circled this passage: “… we’ve considered and exhausted every option available to us.”
Every option. That’s a categorical affirmative. No black swans, please.
Think of this brilliant observation: “The price of inaction is far greater than the cost of a mistake.” Who said that? Maybe Meg Whitman?
How will those who bet about $1.75 billion on quality content delivered to a mobile device react to my idea which I don’t think the dynamic team of Katzenberg and Whitman thought about?
But here’s the “script” of the overlooked idea. It is very Hollywood-Silicon Valley with graphics, audio, and jazzy Hollywood techniques.
KATZENBERG: We need to do a follow up to my 1992 smash cartoon Aladdin.
WHITMAN: What’s the title?
KATZENBERG: Aladdin 2: Magic Just Happens.
WHITMAN: Dear Jeffrey, what’s the title?
KATZENBERG: Picture this:
1. A poor but motivated duo (that’s us, the dynamic management and creative duo of Katzenberg and Whitman) lose a brief red ink battle with the sinister Dr. Tik Tok.
2. At a yard sale, we (that’s us, the dynamic duo of Katzenberg and Whitman) are looking for quality knick knacks. Whitman spots a copper lamp.
3. A coffee shop in Westwood, perspicacious Meg stroke the lamp.
4. Flash of light. A magic genie appears and orders a cappuccino
5, The dynamic duo gets one wish: To undo the Titanic failure of Quibi.
6. Poof. The genie makes Michael Lynch, founder of Autonomy plc, the cause of Quibi’s failure.
7. A court room: A “Law and Order trial” and — Mr. Lynch guilty.
8. Cut to.. A charity event to fight global warming at the Top of the Mark. The dynamic duo pays investors back.
WHITMAN: Winner!
Yes, an idea possibly not considered. But it may be too late for a quick bite. Lights out.
Stephen E Arnold, October 22, 2020
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I like the way of your writing