Venture Outfit Explains Obsolescence to Main Stream Media, Amazon Twitch, and Google YouTube

December 8, 2020

I am delighted to admit that I am not involved with TikTok or other whizzy video confections. Ever try Neverthink? The name explains the service. I did, however, read “Live, Social, and Shoppable: The Future of Video.” This is a breezy, MBA, venture firm style report. More remarkable, the document appears to be available without registration hoops, crazy pop ups, or blandishments to call us for investment advice.

What the write up does do is make the poobahs stunned with the announcement that Wonder Woman is headed to streaming get another gut shot. You can work through the report, the jazzy graphics, and the little icon forests yourself.

I want to focus on a single section called “The Video First Future,” specifically, the education statements. The main idea is, in my opinion,

… video can enhance the excitement of mastering a subject and the motivation to learn.

What’s this mean? First, hasta la vista to the traditional textbook publishers, a group already tethered to revenue with a thin cotton cord. Second, YouTube variants like Udacity and its compatriots must confront change. Third, the TikTok thing is a harbinger of the future of learning.

Yep, TikTok. The write up points out:

These types of platforms take academic curriculum and mix it with fun. The resulting edutainment is a hit for both kids and parents. How can a customer churn when their kid likes their class as much as Saturday morning cartoons and video games? In these kid-friendly entertaining education platforms, kids get that immediate feedback and virtual rewards whenever they get an answer right.

The anigif example requires a knowledge of Chinese and a certain youthful spirit to appreciate.

Several observations:

  • Cultural differences in managing hungry young minds play no part in the write up
  • The issue of controlling the information generated from these platforms is not considered
  • The future suggests that game-ification, psychological strokes and slaps, and fragmented attention are the new big thing.

Perfect for generating interest in new investment funds and for sending shock waves of fear through organizations not into the TikTok-ization of information. Perhaps there is an existential question which YouTube must answer, “Can we avoid the fate of the media our service has disrupted?”

Focus may be a challenge for thumbtypers, regardless of their age and Fortnite skills.

Stephen E Arnold, December 8, 2020


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