Clouds Hide a Basic Truth: Rebuilding Mandatory

December 10, 2020

I read “There Must Be a Better Way to Build on AWS.”

Here’s the passage I noted:

The real cost of going with AWS is its complexity. There is hardly anything more important to an early-stage startup than moving fast, but this is exactly where AWS fails startup founders. It is hard to set up and manage, which is the opposite of fast.

The article spells out a truth which gets modest coverage in the zip zip world of headline feeds:

So startup founders are forced to choose whether to bite the bullet with AWS, or to move fast and pay a premium for tools like Firebase — only to have to rebuild from scratch later anyway.

I think this is an interesting observation. Amazon AWS has several “hooks” to lure innovators. These must be factored into the Bezos bulldozer’s operations manual:

  1. Lock in. Amazon has generated a 21st century version of the IBM lock in model.
  2. Radar pings. Innovators on Amazon can get a financial break. Amazon gets an opportunity to see what works.
  3. A stealthy bulldozer. Innovators may not hear Amazon coming. Why? The old school corporate machines ran on noisy diesel engines. Amazon’s bulldozer is electric, thus, it is quiet unless one hears the sound of objects being crushed.

Net net: Useful article with a great punch line. Build on Amazon only to rebuild another way. Efficient? Sure, do the work twice.

Stephen E Arnold, December 10, 2020

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