The Twitter Leadership Thing: Is This Charlie Muffin Reverse Arrogance?

January 18, 2021

I read “Jack Dorsey Just Explained Why Twitter’s Ban of Trump Is an Extraordinary Failure of Leadership.” I like the subtitle as well because it contains an interesting word. Here’s the subtitle:

You are ultimately responsible for the platform you build

And the word snagging my jaded attention?


Charlie’s reverse snobbery has taken another step closer to becoming one of the management precepts of the high school science club management precepts.

The write up points out:

Social media platforms aren’t neutral. That’s by design. They are literally built to provide people with the ability to create and share content, which the platform then amplifies in various ways. That amplification is designed to feed people with an almost unending stream of content that reinforces their beliefs, desires, passions, or values.  As a result, platforms have enormous influence over the types of conversation that happen. Even more importantly, Twitter and other social media companies have massive power to move their users’ collective thoughts and belief systems, for good or bad. All of the things that keep people engaged, and make them want to keep using a platform, are the very things that run the risk of promoting unhealthy conversation.

Okay, that’s mostly correct. The context of online information is left out, but after decades of thumb typing, there are these glimmers of awareness. That’s a plus.

Even academics have discovered, when they rip themselves from their mobile phones and messaging about consulting engagements, that something has been going on. A good example is “How Social Media’s Obsession with Scale Supercharged Disinformation.” At least the corn hole bag is heading in the general direction of understanding online. The tweeter game has been going on for years, so the bag filled with inedible corn is arriving late.

I absolutely trilled when I read this opinion in the Jack Dorsey Explained article. Consider:

When the platform breaks, it’s easy to place fault with users. That would miss an important point. That’s what I find most powerful about Dorsey’s statement. Instead of placing the blame elsewhere, he owns the responsibility Twitter has to do what it can to promote healthy conversations. It would be easy for Twitter to simply wash its hands of users who have abused the platform, but that isn’t what Dorsey did. Instead, he took responsibility and indicated the company needed to look internally to figure out how to never be in this situation again. Considering how unique that message is, it’s not only a powerful lesson, it’s a refreshing example of taking responsibility.

Not exactly on time or on target. The beacon of management runs two companies and is apparently demonstrating his high school management method from an island in the Pacific.

And the tweeter? Yeah, a fine service, well managed, constructive, and just the thing to express important information.

And leadership? Examples include a verifiable identity for users, a subscription service, policies, and consequences for those who skirt them? What did that Sloan guy say about trying to do two things. Right, something like two objectives is no objective? Surf’s up, Charlie.

Stephen E Arnold, January 18, 2021


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