Ampliganda: A Wonderful Word

October 13, 2021

Let’s try to create a meme. That’s sounds like fun. How about coining a word? The Atlantic has one to share. It’s ampliganda.

You can read about the word in “It’s Not Misinformation. It’s Amplified Propaganda.” The write up explains as only the Atlantic and the Stanford Internet Observatory can:

Perhaps the best word for this emergent bottom-up dynamic is one that doesn’t exist quite yet: ampliganda, the shaping of perception through amplification. It can originate from an online nobody or an onscreen celebrity. No single person or organization bears responsibility for its transmission. And it is having a profound effect on democracy and society.

Several observations:

  1. The Stanford Internet Observatory is definitely quick on the meme trigger. It has been a mere two decades since the search engine optimization crowd figured out how to erode relevance
  2. A number of the night ampliganda outfits have roots at Stanford. Isn’t that something?
  3. “Voting” for popularity is a thrilling concept. It works for middle school class officer elections. Algorithms can emulate popularity feedback mechanisms.

Who would have known unless Stanford was on the job? Yep, ampliganda. A word for the ages. Like Google maybe?

Stephen E Arnold, October 13, 2021

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