Want High-Value Traffic? Buy Ads

November 15, 2021

I read a number of stories pivoting on “Apple Quietly Buying Ads Via Google For High-Value Subscription Apps To Capture App Publisher Revenue.” The main idea is that someone — maybe Apple — is buying ads for hot services; for example, Babble and HBO. The user clicks on the ad and is promptly delivered to the App app store. Who is buying the ads? The information is not the type that convinces me that Apple is punching buttons directly.

The main point for me is that “organic” traffic and the baloney about search engine optimization is filled with ground up pine cones. If Apple can’t generate “organic” traffic from its walled garden orchard, who can?

Answer: Those with the money to buy ads, make them look as if the Bumblers and HBO wizards were behind the ads. The customer gets conveyed to the Apple store where those tasty fruits are marked up.

How does one find “objective” ads? The same way one finds “objective” information. One doesn’t unless one invests considerable time and money in research and analysis.

Disinformation, misinformation, and reformation are the currency of success perhaps?

Stephen E Arnold, November 15, 2021


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