Gannett: Allegedly Manipulating Online Advertising for Gain
March 16, 2022
What? Online advertising subject to manipulation? I thought this was impossible. The players have the highest ethical standards. The online services make the leaders of a half dozen major religions look like moral slackers.
“Doman Spoofing on Gannett Sites” suggests that one of the brightest lights in the galaxy of highly regarded “real news” outfits may have been putting its thumb on the grocer’s scale. The write up asserts:
Domain spoofing — where ad inventory is misrepresented as being from a different site — is often talked about as a solved problem by adtech insiders. Despite this, USA Today and hundreds of local newspapers owned by Gannett were sending spoofed bid requests to multiple ad exchanges for over 9 months.
The write up marshals evidence which will be impenetrable to those who are not familiar with Web coding and advertising mechanisms. Nevertheless, the main point is that Gannett is in the center of something that looks to the author (braedon.dev_) suspicious.
The write up adds:
This is unlikely to be the only case of this kind of authorized spoofing in the wild. Exchanges, DSPs, and anti-fraud vendors need to take a good look at why it seemingly went undetected for so long, and where else it might be happening.
My goodness, is domain spoofing and digital bait and switch widespread? Of course not. Ad sales are infused with the integrity of the MBA and coders who do what seems like fun.
Stephen E Arnold, March 16. 2022
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