Apple: Intense Surveillance? The Core of the Ad Business

June 28, 2022

I read “US Senators Urge FTC to Investigate Apple for Transforming Online Advertising into an Intense System of Surveillance.” The write up reports:

Apple and Google “knowingly facilitated harmful practices by building advertising-specific tracking IDs into their mobile operating systems,” said the letter, which was signed by U.S. Senators Ron Wyden (D-Oregon), Elizabeth Warren (D-Massachusetts), and Cory Booker (D-New Jersey), as well as U.S. Representative Sara Jacobs (D-California).

There are references to Tracking IDs, “confusing phone settings, and monitoring a user when that user visits non-Apple sites and services. Mais oui! Surveillance yields data. Data allows ad targeting. Selling targeted ads generates money. Isn’t that what the game is about? Trillion dollar companies have to generate revenue to do good deeds, make TV shows, and make hundreds of thousands of devices obsolete with a single demo. Well, that’s my view.

Will something cause Apple to change?

Sure. TikTok maybe?

Stephen E Arnold, June 27, 21022

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