Amazon Leaps into Slow Motion Action

August 25, 2022

As Amazon continues its valiant struggle against fake reviews, it still insists social media is to blame. Now, though, instead of chiding social media itself, the company is going after those who use Facebook and other platforms to generate false reviews for profit. DigitalTrends reports, “Amazon Sues 10,000 Facebook Groups over Fake Reviews.” That is a lot of defendants. Writer Trevor Mogg tells us:

“‘These groups are set up to recruit individuals willing to post incentivized and misleading reviews on Amazon’s stores in the U.S., the U.K., Germany, France, Italy, Spain, and Japan,’ the company said in a post on its website. It added: ‘The fraudsters behind such groups solicit fake reviews for hundreds of products available for sale on Amazon, including car stereos and camera tripods.’ One of the Facebook groups mentioned in Amazon’s lawsuit is called Amazon Product Review. It had more than 43,000 members when Facebook-owned Meta kicked it off its platform earlier this year. Amazon said that the group’s administrators tried to hide their activity and evade detection by slightly altering the spelling of words in phrases designed to alert A.I.-powered software that searches for fake reviews. Amazon said it has more than 12,000 employees globally working to protect its shopping site from fraud and abuse, including fake reviews. Another Amazon-employed team is tasked with identifying fake review schemes on social media platforms that include Facebook, Instagram, TikTok, and Twitter.”

We are told Meta has removed about half the groups Amazon has brought to its attention and is investigating others. The sleuths have kept millions of suspicious reviews away from customers, we learn, and the company expects this more proactive step to stop many more and hold scammers accountable. Great! Now, what about the gig work sites which list people ready to create fake reviews?

Cynthia Murrell, August 25, 2022


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