Amazon Innovation: Me Too, Me Too

December 12, 2022

I read “Amazon Comes for TikTok with Its Own In App Shopping Feed.” The main idea is that me too appears to be a driver of technological and product innovation at the world’s mom and pop online store. The write up states:

The online retail giant has announced Inspire(opens in new tab), a new short-form video experience that allows consumers to explore and buy products through a shoppable feed…

But wait there’s more to the crack Amazon technologists’ pioneering breakthroughs:

Amazon’s Inspire adds photos to the mix, giving users more ways to discover products they may like from various content creators, brands, and even other customers.

What I found interesting is that Amazon has discovered that a mobile first strategy makes sense. What an astounding market insight! Who knew other than Google, app developers, large telcos, and outfits making mobile phones. Other than those few segments, the mobile revolution has gone unnoticed until now.

The write up points out that Amazon may tap influencers to pitch its new, breath taking service. My thought is that stressed out Twitch content creators could be induced to pitch the Amazon’s Eureka moment with more money from the mom and pop online retailer.

My reaction to this shotgun hook up of TikTok and the Zucker’s Instagram is that Amazon has achieved quantum mobile supremacy. Oh, wait. That supremacy claim is one that Google likes to use.

Amazon will come up with some brilliant Mad Ave lingo. I am thinking “next day delivery” or “customer service.” Oh, wait…

Stephen E Arnold, December 12, 2022


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