Responding to the PR Buzz about ChatGPT: A Tale of Two Techies

January 24, 2023

One has to be impressed with the PR hype about ChatGPT. One can find tip sheets for queries (yes, queries matter… a lot), ideas for new start ups, and Sillycon Valley pundits yammering on podcasts. At an Information Industry Association meting in Boston, Massachusetts, a person whom I think was called Marvin or Martin Wein-something made an impassioned statement about the importance of artificial intelligence. I recall his saying, “It is happening. Now.”

Marvin or Martin made that statement which still sticks in my mind in 1982 or so. That works out to 40 years ago.

What strikes me this morning is the difference between the response of Facebook and Google. This is a Tale of Two Techies.

In the case of Google, it is Red Alert time. The fear is palpable among the senior managers. How do I know? I read “Google Founders Return As ChatGPT Threatens Search Business.” I could trot out some parallels between Google management’s fear and the royals threatened by riff raff. Make no mistake. The Googlers have quantum supremacy and the DeepMind protein and game playing machine. I recall reading or being told that Google has more than 20 applications that will be available… soon. (Wasn’t that type of announcement once called vaporware?) The key point is that the Googlers are frightened, and like Disney, have had to call the team of Brin and Page to revivify the thinking about the threat to the search business. I want to remind you that the search business was inspired by Yahoo’s Overture approach. Google settled some litigation and the rest is history. Google became an alleged monopoly and Yahoo devolved into a spammy email service.

And what about Facebook? I noted this article: “ChatGPT Is Not Particularly Innovative and Nothing Revolutionary, Says Meta’s Chief AI Scientist.” The write up explains that Meta’s stance with regard to the vibe machine ChatGPT is “meh.” I think Meta or the Zuckbook does care, but Meta has a number of other issues to which the proud firm must respond. Smart software that seems to be a Swiss Army knife of solutions is “nothing revolutionary.” Okay.

Let’s imagine we are in college in one of those miserable required courses in literature. Our assignment is to analyze the confection called the Tale of Two Techies. What’s the metaphorical pivot for this soap opera?

Here’s my take:

  • Meta is either too embarrassed, too confused, or too overwhelmed with on-going legal hassles to worry too much about ChatGPT. Putting on the “meh” is good enough. The company seems to be saying, “We don’t care too much… at least in public.”
  • Google is running around with its hair on fire. The senior management team’s calling on the dynamic duo to save the day is indicative of the mental short circuits the company exhibits.

Net net: Good, bad, or indifferent ChatGPT makes clear the lack of what one might call big time management thinking. Is this new? Sadly, no.

Stephen E Arnold, January 24, 2023

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