Cyber Security Firms Gear Up: Does More Jargon Mean More Sales? Yes, Yes, Yes
July 31, 2023
I read a story which will make stakeholders in cyber security firms turn cartwheels. Imagine not one, not two, not three, but 10 uncertainty inducing, sleepless night making fears.
The young CEO says, “I can’t relax. I just see endless strings of letters floating before my eyes: EDR EPP XDR ITDR, MTD, M, SASE, SSE, UES, and ZTNA. My heavens, ZTNA. Horrible. Who can help me?” MidJourney has a preference for certain types of feminine CEOs. I wonder if there is bias in the depths of the machine.
Navigate to “The Top 10 Technologies Defining the Future of Cybersecurity.” Read the list. Now think about how vulnerable your organization is. You will be compromised. The only question is, “When?”
What are these fear inducers? I will provide the acronyms. You will have to go to the cited article and learn what they mean. Think of this as a two-punch FUD moment. I provide the acronyms which are unfamiliar and mildly disconcerting. Then read the explanations and ask, “Will I have to buy bigger, better, and more cyber security services?” I shall answer your question this way, “Does an electric vehicle require special handling when the power drops to a goose egg?”
Here are the FUD-ronyms:
- EDR
- EPP
- XDR
- ITDR
- MTD
- M
- SASE
- SSE
- UES
- ZTNA.
Scared yet?
Stephen E Arnold, July 31, 2023
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
