A Dinobaby Misses Out on the Hot Searches of 2023

December 28, 2023

green-dino_thumb_thumb_thumbThis essay is the work of a dumb dinobaby. No smart software required.

I looked at “Year in Search 2023.” I was surprised at how out of the flow of consumer information I was. “Out of the flow” does not not capture my reaction to the lists of the news topics, dead people, and songs I was. Do you know much about Bizarrap? I don’t. More to the point, I have never heard of the obviously world-class musician.

Several observations:

First, when people tell me that Google search is great, I have to recalibrate my internal yardsticks to embrace queries for entities unrelated to my microcosm of information. When I assert that Google search sucks, I am looking for information absolutely positively irrelevant to those seeking insight into most of the Google top of the search charts. No wonder Google sucks for me. Google is keeping pace with maps of sports stadia.

Second, as I reviewed these top searches, I asked myself, “What’s the correlation between advertisers’ spend and the results on these lists? My idea is that a weird quantum linkage exists in a world inhabited by incentivized programmers, advertisers, and the individuals who want information about shirts. Its the game rigged? My hunch is, “Yep.” Spooky action at a distance I suppose.

Third, from the lists substantive topics are rare birds. Who is looking for information about artificial intelligence, precision and recall in search, or new approaches to solving matrix math problems? The answer, if the Google data are accurate and not a come on to advertisers, is almost no one.

As a dinobaby, I am going to feel more comfortable in my isolated chamber in a cave of what I find interesting. For 2024, I have steeled myself to exist without any interest in Ginny & Georgia, FIFTY FIFTY, or papeda.

I like being a dinobaby. I really do.

Stephen E Arnold, December 28, 2023


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