23AndMe: The Genetics of Finger Pointing

January 4, 2024

green-dino_thumb_thumb_thumbThis essay is the work of a dumb dinobaby. No smart software required.

Well, well, another Silicon Valley outfit with Google-type DNA relies on its hard-wired instincts. What’s the situation this time? “23andMe Tells Victims It’s Their Fault That Their Data Was Breached” relates a now a well-known game plan approach to security problems. What’s the angle? Here’s what the story in Techcrunch asserts:

image

Some rhetorical tactics are exemplified by children who blame one another for knocking the birthday cake off the counter. Instinct for self preservation creates these all-too-familiar situations. Are Silicon Valley-type outfit childish? Thanks, MSFT Copilot Bing thing. I had to change the my image request three times to avoid the negative filter for arguing children. Your approach is good enough.

Facing more than 30 lawsuits from victims of its massive data breach, 23andMe is now deflecting the blame to the victims themselves in an attempt to absolve itself from any responsibility…

I particularly liked this statement from the Techcrunch article:

And the consequences? The US legal processes will determine what’s going to happen.

After disclosing the breach, 23andMe reset all customer passwords, and then required all customers to use multi-factor authentication, which was only optional before the breach. In an attempt to pre-empt the inevitable class action lawsuits and mass arbitration claims, 23andMe changed its terms of service to make it more difficult for victims to band together when filing a legal claim against the company. Lawyers with experience representing data breach victims told TechCrunch that the changes were “cynical,” “self-serving” and “a desperate attempt” to protect itself and deter customers from going after the company.

Several observations:

  1. I particularly like the angle that cyber security is not the responsibility of the commercial enterprise. The customers are responsible.
  2. The lack of consequences for corporate behaviors create opportunities for some outfits to do some very fancy dancing. Since a company is a “Person,” Maslow’s hierarchy of needs kicks in.
  3. The genetics of some firms function with little regard for what some might call social responsibility.

The result is the situation which not even the original creative team for the 1980 film Airplane! (Flying High!) could have concocted.

Stephen E Arnold, January 4, 2024

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