One Google Gem: Reflections about a Digital Zircon
April 10, 2024
This essay is the work of a dumb dinobaby. No smart software required.
I have a Google hat, and I don’t think I will wear it to my local burrito restaurant. I just read “The Beginning of the End?” That’s a snappy title for End of Times’s types, but the sub-title is a corker:
More of us are moving away from Google towards TikTok and AI chatbots — as research reveals that the golden era of search engines may well be over
Thanks, MSFT Copilot. How are you coming with your security? Good enough, perhaps?
The most interesting assertion in the essay is that generative AI (the software that writes résumés for RIF’ed blue chip consultants and SEO professionals) is not particularly good. Doesn’t everyone make up facts today? I think that’s popular with college presidents, but I may be wrong because I am thinking about Harvard and Stanford at the moment. I noted this statement:
The surveys reveal that the golden era of search engines might be coming to an end, as consumers increasingly turn towards AI chatbots for their information needs. However, as Chris Sheehan, SVP Strategic Accounts and AI at Applause sums up, “Chatbots are getting better at dealing with toxicity, bias and inaccuracy – however, concerns still remain. Not surprisingly, switching between chatbots to accomplish different tasks is common, while multimodal capabilities are now table stakes. To gain further adoption, chatbots need to continue to train models on quality data in specific domains and thoroughly test across a diverse user base to drive down toxicity and inaccuracy.”
Well, by golly, I am not going to dispute the chatbot subject with an expert from Applause. (Give me a hand, please.) I would like to capture these observations:
- Google is an example of what happens when the high school science club gets aced by a group with better PR. Yep, I am thinking about MSFT’s OpenAI, Mistral, and Inflection deals. The outputs may be wonky, but the buzz has been consistent for more than a year. Tinnitus can drive some creatures to distraction.
- Google does a wonderful job delivering Smoothies to regulators in the US and the EU. However, engineering wizards can confuse a calm demeanor and Teflon talk with real managerial and creative capabilities. Nope. Smooth and running a company while innovating are a potentially harmful mixture.
- The challenge of cost control remains a topic few Google experts want to discuss. Even the threat of a flattening or, my goodness, a decline will alter the priorities of those wizards in charge. I was reviewing my notes about what makes Google tick, and the theme in my notes for the last 15 years appears to be money. Money intake, money capture, money in certain employees’ pockets, money for lobbyists, and money for acquisitions, etc. etc.
Net net: Criticizing Google through the filter of ChatGPT is interesting, but the Google lacks the managerial talent to make lemonade from lemons or money from a single alleged monopoly. Thus, consultant surveys and flawed smart software are interesting, but they miss the point of what ails Googzilla: Cost control, regulations, and its PR magnet losing its attraction.
Stephen E Arnold, April 10, 2024
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