Google Responds to Amazon Product Search Growth
April 20, 2022
Here is a new feature from Google, dubbed Lens, we suspect was designed to win back product-search share from Amazon. TechCrunch reveals, “Google’s New ‘Multisearch’ Feature Lets You Search Using Text and Images at the Same Time.” The mobile-app feature, now running as a beta in the US, is available on Android and iOS. As one would expect, it allows one to ask questions or refine search results for a photo or other image. Writer Aisha Malik reports:
“Google told TechCrunch that the new feature currently has the best results for shopping searches, with more use cases to come in the future. With this initial beta launch, you can also do things beyond shopping, but it won’t be perfect for every search. In practice, this is how the new feature could work. Say you found a dress that you like but aren’t a fan of the color it’s available in. You could pull up a photo of the dress and then add the text ‘green’ in your search query to find it in your desired color. In another example, you’re looking for new furniture, but want to make sure it complements your current furniture. You can take a photo of your dining set and add the text ‘coffee table’ in your search query to find a matching table. Or, say you got a new plant and aren’t sure how to properly take care of it. You could take a picture of the plant and add the text ‘care instructions’ in your search to learn more about it.”
Malik notes this feature is great for times when neither an image nor words by themselves produce great Google results—a problem the platform has wrestled with. Lens employs the company’s latest ready-for-prime-time AI tech, but the developers hope to go further and incorporate their budding Multitask Unified Model (MUM). See the write up for more information, including a few screenshots of Lens at work.
Cynthia Murrell, April 20, 2022
Amazon: Is the Company Losing Control of Essentials?
April 11, 2022
Here’s a test question? Which is the computer product in the image below?
|
[a] |
[b] |
 |
 |
If you picked [a], you qualify for work at TopCharm, an Amazon service located in lovely Brooklyn at 3912 New Utrecht Avenue, zip 11219. Item [b] is the Ryzen cpu I ordered, paid for, and expected to arrive. TopCharm delivered: Panties, not the CPU. Is it easy to confuse a Ryzen 5900X with these really big, lacy, red “unmentionables”? One of my team asked me, “Do you want me to connect the red lace cpu to the ASUS motherboard?”
Ho ho ho.
What does Clustrmaps.com say about this location””?
This address has been used for business registration by Express Repair & Towing Inc. The property belongs to Lelah Inc. [Maybe these are Lelah’s underwear? And Express Repair & Towing? Yep, that sounds like a vendor of digital panties, red and see-through at that.]
One of my team suggested I wear the garment for my lecture in April 2021 at the National Cyber Crime Conference? My wife wanted to know if Don (one of my technical team) likes red panties? A neighbor’s college-attending son asked, “Who is the babe who wears that? Can I have her contact info?”
My sense of humor about this matter is officially exhausted.
Several observations about this Amazon transaction:
- Does the phrase “too big to manage” apply in this situation to Amazon’s ecommerce business?
- What type of stocking clerk confuses a high end CPU with cheap red underwear?
- What quality assurance methods are in place to protect a consumer from cheap jokes and embarrassment when this type of misstep occurs?
Has Amazon lost control of the basics of online commerce? If one confuses CPUs with panties, how is Amazon going to ensure that its Government Cloud services for the public sector stay online? Quite a misstep in my opinion. Is this cyber fraud, an example of management lapses, a screwed up inventory system, or a perverse sense of humor?
Stephen E Arnold, April 11, 2022
Do Amazon and Google Shape Information to Advance Their Legislative Agenda?
March 31, 2022
The meeting in which it was decided to fund the Connected Commerce Council must have been fun: High fives, snorts of laughter, and derogatory comments perhaps? CNBC, a most interesting source of real 21st century news, published “How Google and Amazon Bankrolled a Grassroots’ Activist Group of Small Business Owners to Lobby Against Big Tech Oversight.” This is not a high school essay about “How to Make a Taco.” Nope. If true, the write up explains how two companies funded an information management campaign. I would describe this a weaponized propaganda, but I live in rural Kentucky and I am luck if I can remember where I left my bicycle. (Answer: in the garage.)
The write up explains:
The Connected Commerce Council, which pitches itself as a grassroots movement representing small business owners, is actually a well-financed advocacy group funded by tech heavy hitters Google and Amazon.
Interesting.
Here’s the newsy bit:
Lobbying watchdog group the Campaign for Accountability called 3C an “Astroturf” lobbying organization, thanks to the tech giants’ financial support. That’s a bit of Washington slang for a group that claims to represent grassroots entities, but in reality serves as an advocate for big industry. It’s a tactic used in Washington to push for specific legislative or regulatory goals using the sympathetic face of mom and pop organizations. The Campaign for Accountability described 3C in a 2019 report as an “Astroturf-style front group for the nation’s largest technology companies.”
Let’s think about the meeting or meetings which made it possible for two big outfits conclude that weaponizing content was a peachy keen idea. Some questions:
- When will the regulators emulate their European brothers, sisters, and thems and make meaningful steps to deal with cute weaponizing plays like this one?
- Why do executives sign off on such content manipulation — excuse me, I mean public interest messaging? Confidence in their ability to let loose flocks of legal eagles, a “hey, why not” attitude, or a belief in their own infallibility. (CNBC is not exactly Bellingcat, right?)
- Is it a disconnect between ethical behavior and high school science club insouciance?
These are good questions, and I don’t have answers.
The write up includes this remarkable quotation from a Connected Commerce big wheel:
In a statement to CNBC, Connected Commerce Council Executive Director Rob Retzlaff said all of the group’s members “affirmatively sign up – at events, online, or through a personal connection – and thousands have opened emails, responded to surveys, attended meetings and events, and communicated with legislators.” Retzlaff said, “I sincerely hope you do not (a) mischaracterize our efforts or the views of small businesses by suggesting we are an astroturf organization that puts words in people’s mouths, or (b) use outdated membership information to distract readers from legitimate concerns of small businesses and their engagement with policymakers.”
I like the “sincerely hope.”
Read the original. I think the article is a thought starter.
Oh, one more question:
Why didn’t Google just filter search results to add sauce to the Max Miller recreation of Genghis Khan’s fave little meat cakes? Low profile and the perfect explanation: The algorithm makes its own decisions.
Sure, just like the people in the meeting that concluded disinformation and propaganda to preserve the nifty cash machines that make astroturfing useful.
Stephen E Arnold, March 31, 2022
TikTok: Search and Advertising
March 29, 2022
If life were not tricky enough for Amazon, Facebook, and Google, excitement is racing down the information highway. I read “TikTok Search Ads Tool Is Being Tested Out.” I learned:
This week, the famous short video application began beta testing for TikTok search ads in search results, allowing marketers to reach the audience utilizing the keywords they use.
Yep, a test, complete with sponsored listings at the top of the search result page.
Will this have an impact on most adults over the age of 65? The answer in my opinion, “Is not right away, but down the road, oh, baby, yes.”
Let’s think about the Big Boys:
- Amazon gets many clicks from its product search. The Google once dominated this function, but the Bezos bulldozer has been grinding away.
- Facebook or as I like to call it “zuckbook.” The combined social empire of Facebook, Instagram, and WhatsApp has quite a bit of product information. Don’t you follow Soph Mosca’s fashion snaps on Instagram? Will TikTok search offer a better experience with search, ads, and those nifty videos? Yep.
- And Google. Now the GOOG faces competition for product search ads from the China linked TikTok. How will the company respond? Publish a book on managing a diverse work force or put out a news release about quantum supremacy.
The write up explains that the ads, the search angle, and the experience is in beta. Will TikTok sell ads? Okay, let me think. Wow. Tough question. My answer, “Does President Gi take an interest in the Internet?”
The write up includes a link to a Twitter post which shows the beta format. You can view it at this link.
I want to point out that TikTok is a useful source of open source intelligence, captures information of interest to those who want to pinpoint susceptible individuals, and generates high value data about users interested in a specific type of content and the creators of that content.
Now TikTok will be on the agenda of meetings at three of the world’s most loved companies. Yep, Amazon, Facebook, and Google. Who loves these outfits the most? Advertisers!
Stephen E Arnold, March 29, 2022
Twitch to Ban Agents of False Information
March 18, 2022
Amazon, proud owner of streaming platform Twitch, wades into a swamp in which there are snakes and other dangerous creatures. IGN reports, “Twitch Introducing New Rules to Stop Misinformation Spreaders.” The brief write-up describes the new policy:
“The policy update will target streamers who consistently make false claims, on or off Twitch, regarding protected groups, health issues including COVID-19, public emergencies, and misinformation that promotes violence or diminishes civic systems such as election results. Angela Hession, Twitch’s vice president of trust and safety, said the website is ‘taking this precautionary step and updating our policies to ensure that these misinformation superspreaders won’t find a home on our service,’ per the New York Times. … all misinformation spreaders will be targeted by the new policy even if they don’t make false claims while streaming. Sharing the misinformation on other platforms such as Twitter is enough to warrant action against their Twitch account.”
We are guessing many users will object to this cross-platform policing. Vigorously. The company, however, must believe the threat of misinformation warrants the crackdown. The audience for streaming gamers has grown rapidly over the last several years, and the invasion in Ukraine has magnified the problem. Video games can look so real that some in-game footage has been presented as actual footage of the conflict. One developer is pleading with people not to use their software in this way. We are glad to see Amazon taking a stand even as it faces other Twitch-related problems.
Cynthia Murrell, March 18, 2022
Amazon: Does the Online Bookstore Sell Petards?
March 14, 2022
What happens when an Amazon wizard says something that allows a real news outfit to write:
In 2020, Jeff Bezos, then the company’s CEO, told the committee Amazon doesn’t allow staff to use data from individual sellers to make competing products, but couldn’t guarantee “that policy has never been violated.” Executives also said in testimony that the company doesn’t use seller data to copy products and then promote its versions in search results, despite reports to the contrary. Source: “DOJ Asked to Investigate Amazon over Possible Obstruction of Congress”?
What’s a petard? A search of Amazon reveals that it thinks it is a way to find a book in French which seems like to inflame Tennessee local school board officials. See “Peanut Butter: The Journal de Molly Fredickson”.
The petard of which I am thinking is “hoist by your own petard.” It means, according to the Free Dictionary:
Injured, ruined, or defeated by one’s own action, device, or plot that was intended to harm another; having fallen victim to one’s own trap or schemes. (“Hoist” in this instance is the past participle of the archaic verb “hoist,” meaning to be raised or lifted up. A “petard” was a bell-shaped explosive used to breach walls, doors, and so on.)
Saying one thing under oath and having elected officials learn facts that suggest otherwise is not a credibility booster.
Would senior wizards for the online bookstore dissemble?
Yep, just like some other executives when they say, “Senator, thank you for that question. I don’t know, but I will get back to you.”
Stephen E Arnold, March 14, 2022
After Main Street Retail, Amazon Targets Big Blue
February 24, 2022
Amazon is making it easy to abandon mainframes for its cloud services, Data Center Knowledge reveals in, “AWS Is Out to Kill Mainframes.” In other words, IBM. AWS Mainframe Modernization allows companies to transfer their operations to AWS and either morph legacy applications into Java-based services or keep existing code with few changes. The service promises to automate the process with development, testing, and deployment tools. Though some folks are still mainframe aficionados, others see those systems as decidedly out of date. Writer Max Smolaks admits mainframes excel at processing power, security, and uptime. However, he explains:
“These systems are incredibly expensive and difficult to maintain, and the pool of people qualified to deal with their legacy software is shrinking all the time. AWS has been trying to get customers off mainframes and into its data centers for years. This time, the company says it has built a runtime enthronement provides all the necessary compute, memory, and storage to run both refactored and replatformed applications while automatically handling capacity provisioning, security, load balancing, scaling, and application health monitoring. Since this is all done via public cloud, there are no upfront costs, and customers only pay for the amount of compute provisioned.”
Mainframe Modernization is not yet fully deployed across the globe, but is available for preview in certain regions. We are reminded the concept of remastering legacy software has been done before:
“A similar model has been promoted by other companies, like the Swiss startup LzLabs, which has been developing a product called Software-Defined Mainframe since 2011, based on its own COBOL and Java interoperability architecture. Going in a different direction, the Open Mainframe Project founded in 2015 is attempting to make existing machines a lot more useful, by teaching them to run on Linux, rather than proprietary operating systems like z/OS.”
Smolaks notes folks have been foretelling the death of the mainframe for decades now. Will this AWS initiative be the one to finally vanquish it?
Cynthia Murrell, February 24, 2022
Amazon: Insider Threats at the Online Bookstore
February 22, 2022
When I mention that insider threats are a big deal for organizations, some people roll their eyes. Executives want to hear that smart software, equipped with real time threat intelligence, and adaptive perimeter devices eliminate most security threats.
Yeah, but not in my experience. Most people don’t realize how desperate some people are for money or attention. One of those odd ball posts in a free news service said that in the US up to two thirds of the working class have no savings. Big earners don’t need money, or that’s what many people think.
Quick example: Years ago I worked for a big time financial executive at a then super big time financial services firm. When he and I went to lunch, he would ask me to pick up the tab. He explained that he could expense me more easily than shove more charges into his company expense report. I asked how that was possible. The person made more than $1 million per year excluding the new year bonus. The answer was instructive.
I noted these points:
- The need for a New York Athletic Club membership. His employer wanted him to go to Crunch.
- The need for three country club memberships. The company paid for one.
- The need for three nannies because his wife worked long hours and the children required attention because the pride number three
- The need for a car service. The company only paid for rides from the Manhattan office to his home when he worked after 7 pm. He needed more flexible car service.
- Mortgage payments sucked up cash for the big house in a state bordering New York and a weekend getaway in Florida.
- His desire to invest in hot growth companies.
- Miscellaneous expenses like personal auto leases, sneakers, and private schools for his pride or future influencers.
I have not forgotten about the other six deadly sins nor the simple desire to make more money to outdo one’s MBA classmates. Nor have I forgotten the power of carnal desire and the unreasonable effectiveness of honey traps, old Facebook posts, or leaked email.
Against this backdrop think about the information in this allegedly true story: “Former Amazon Employee Sentenced to 10 Months in Prison for Involvement in Bribery Scheme.” The write up reports:
Kadimisetty is one of six individuals who the U.S. Department of Justice charged with conspiracy for allegedly bribing Amazon employees to gain an “upper hand” over other sellers on Amazon’s online marketplace. In addition to Kadimisetty, the group of individuals included seller consultant Ed Rosenberg, Joseph Nilsen, Kristen Leccese, Hadis Nuhanovic and Nishad Kunju, who was employed by Amazon in India until 2018. Between late 2017 and 2020, these people allegedly bribed Amazon employees to leak information about the company’s search and ranking algorithms, as well as share confidential data on third-party sellers they competed with on the marketplace. [emphasis added]
Insiders? Yep. Friends of insiders? Maybe? Do automated smart cyber systems identify these individuals? Sure in marketing presentations. In real life? Well… Companies are big and management is tough. When images of a malfunction which allowed an F 35 fall off the deck of an aircraft carrier suggested that’s the way things are. Sure.
Stephen E Arnold, February 22, 2022
Amazon Responds to Chinese Methods
January 28, 2022
If you live in a reasonably free society, it is easy to laugh at authoritarian governments like China. However, a little research into human rights violations, nuclear warheads, and President Xi Jinping’s lack of humor validates the claim that you do not fool around with a Chinese Mother Nature. Because China is home to Earth’s second largest economy, businesses like Amazon, Apple, Disney, and Google are eager to sell goods and services to the Middle Kingdom. This means, however, that these businesses must throw away their western ethics in favor of authoritarian and communist rules.
Daring Fireball investigates how Jeff Bezos’s Amazon caved to the Chinese government: “Reuters: Amazon Kowtowed To PRC And Removed All Reviews of Xi Jinping’s Book In China.” President Xi Jinping published a book collecting his speeches and writings. Many Chinese leaders publish their writings, following the wake of the late Chairman Mao Zedong’s Little Red Book.
Emboldened by the Internet and modern politics, Chinese people left less than stellar reviews of Xi’s book on Amazon’s Chinese platform. Xi did not like that and told Amazon to disable the review option. Because China is a gold mine, Amazon kowtowed and:
“A negative review of Xi’s book prompted the demand, one of the people said. ‘I think the issue was anything under five stars,’ the highest rating in Amazon’s five-point system, said the other person. Ratings and reviews are a crucial part of Amazon’s e-commerce business, a major way of engaging shoppers. But Amazon complied, the two people said. Currently, on its Chinese site Amazon.cn, the government-published book has no customer reviews or any ratings. And the comments section is disabled.”
Daring Fireball’s writer John Gruber showed his satirical side when he wrote that he did not understand why people had such poor opinions of Xi’s book. Gruber linked to the Amazon sales page of A.A. Milne’s Winnie the Pooh. Xi’s physical appearance was compared to Pooh Bear’s and the president banned the beloved character’s facade.
Whitney Grace January 28, 2022
European Parliament Embraces the Regulatory PEZ Dispenser Model for Fines on Big Tech
January 24, 2022
I read about the Digital Services Act. “European Parliament Passes Huge Clampdown on Tracking Ads” states:
The European Parliament, the legislative body for the European Union (EU), has voted in favor of its Digital Services Act (DSA), which seeks to limit the power of American internet giants such as Facebook, Amazon and Google.
That’s mostly on the money. What’s not spelled out is that the procedure of identifying a tracking instance, building a case, adjudicating, appealing, and levying a fine is now official. It’s a procedure. Perhaps a bright French artificial intelligence professional will use Facebook or Google AI components to make the entire process automatic, efficient, and – obviously – without bias. No discrimination! But the DSA is aimed at outfits like Amazon, Facebook, and Google. Nope. Not discriminatory and also not yet a really official thing…yet.
I found this paragraph memorable:
According to the EU, the DSA covers several key areas, including introducing mechanisms by which companies have to remove “illegal” content in a timely manner in a bid to reduce misinformation, increasing requirements on so-called very large online platforms (VLOPs), regulating online ad targeting, and clamping down on dark patterns. The scope and scale of the DSA (and associated DMA) are huge, perhaps the biggest effort yet by a substantial world power (outside of China) to regulate what happens in cyberspace.
How does one redistribute “wealth”? Easy. Create a legal PEZ dispenser, push the plastic likeness of Mr. Bezos, Mr. Zuckerberg, or Mr. Pichai (who is the only one of the PEZ dispensers with AI in his name).
Stephen E Arnold, January 24, 2022
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