Facebook: Trouble Within?
September 2, 2020
How did my Latin teacher explain this allegedly accurate management method? As I recall, a member of the Roman army who dropped the ball would be identified. Then his “unit” would be gathered. According to Mr. Buschman, every tenth person was killed. The point of the anecdote was to teach the “meaning” of decimate; that is, every tenth or in 1958 lingo, destroy. Was Mr. Buschman on the beam? I have no idea, nor do I care. My recollection of decimation emerged as I read “Facebook Employees Are Outraged At Mark Zuckerberg’s Explanations Of How It Handled The Kenosha Violence.” The Silicon Valley “real” news outfit reported this allegedly accurate quote:
“At what point do we take responsibility for enabling hate filled bile to spread across our services?” wrote one employee. “[A]nti Semitism, conspiracy, and white supremacy reeks across our services.”
To quell what seems to be some dissention in the ranks, is it time to revisit Rome’s method of focusing a cohort’s attention?
A modern day Caesar might find inspiration in the past. The present and immediate future may not be doing the job.
Stephen E Arnold, September 2, 2020
Facebook a PR Firm? What about a Silicon Valley Cash Rich Intelligence Agency?
September 1, 2020
DarkCyber noted “Facebook, The PR Firm.” The main idea seems to be:
I [Can Duruk maybe?] saw on Twitter a leak from Facebook where the comms people were pleading to their coworkers to stop leaking to the press. The comms folks, in a weird form of irony, were so inundated with their moderation work that they had to ask people whose main task is to create more moderation work for the poorly paid and mentally traumatized people to please creating less work for them.
That statement combines the best of Escher and Kafka.
The write up notes:
I read Facebook less as a tech company, but instead a communications one. Not a telecom communications, but more like a PR / marketing consultancy. There’s nothing original about Facebook. It’s a company that hires people to build others’ ideas, and, more often than not, it does that better and faster than them too. And when it can’t do that, it just buys them outright. There is a lot of building, but the ideas are outsourced. But what Facebook is really good at is actually doing all this while fighting what seems to be a never-ending, at least since 2016 or so, PR battle while not giving an inch.
Is the entrepreneur Mark Zuckerberg a reincarnation of Ivy Lee, a metempsychosis in the realm of online social media?
And the final line of the write up reminds the reader:
This, after all, is a company that once thought comparing itself to a chair was a good idea.
DarkCyber thinks the write up makes some helpful points. However, several observations emerged from our morning Zoom “meeting” among the team members who had the energy to click a mouse button:
- Facebook has internalized the mechanisms used by some intelligence agencies and specialized services firms; for example, the dalliance in and out of court with NSO Group
- Facebook can perform what can be called “beam forming.” The idea is to take digital bits, focus them on a topic or issue, and then aim the beam of content at individuals and groups. The beam works like a wood carver’s oblique knife. The “targets” are shaped as needed.
- The company can exert threats in order to apply pressure to entities with a perceived intention of doing Facebook hard; for example, the threats made to Australia if the social media giant has to pay for news.
To sum up, DarkCyber believes that Facebook has more in common with an intelligence operation than a PR firm. I mean public relations. Really? Does Facebook care about relating to the public? Money, clicks, users, tracking, and data for sure. But public relations?
Stephen E Arnold, September 1, 2020
Misjudging Facebook: An Insight Pandemic Blinds Pundits
August 24, 2020
The stories about Mark Zuckerberg’s TikTok activities have sparked some semi-pundits’ engines to turn over. The Wall Street Journal (a Murdoch outfit) and the Next Web (a Silicon Valley style “real” new service) are two examples. The savvy Roman emperor look alike may be the Force causing the TikTok starship to lose momentum. Definitely exciting, and, if true, Mr. Zuckerberg may have the strategic insights of Julius Caesar who smoked Vercingetorix. TikTok has been wounded, and it is a slick story about insider access, political power, and business.
However, there’s an even more interesting bit of punditry about Facebook. Navigate to “Content Regulation Lapses Cast Doubts on Facebook’s Biz Model.” The write up states:
the problem is not one of image. Repeated data and content regulation lapses on Facebook’s part have emerged, and these have rightly raised severe questions about their business model, and led to more attention, scrutiny and questioning from several governments across the world, including India.
Navigate to the source document for of this “Facebook will fail” lens.
News flash: Content moderation is holiday window dressing. Facebook provides advertisers with quite useful access to people who will purchase stuff and believe things. The anti Facebook advertising boycott went nowhere.
As long as Mr. Zuckerberg causes some information channels to believe he can influence the president of the United States to help him chop block TikTok at the knees, Facebook wins.
Clear thinking about Facebook is needed. News channels who push the Facebook influence agenda and pundits who miss the big picture are like Miracle Gro dumped on a moth orchid. Mr. Zuckerberg is able to operate in a big field just right for shaping into an extension of Mr. Caesar’s holdings.
Stephen E Arnold, August 24, 2020
Instagram: What Does Suspicious Mean at This Facebook Outfit?
August 19, 2020
DarkCyber noted what could be construed as a baby step toward adulting or a much bigger step toward Facebook obtaining more fine-grained information. “Instagram Will Make Suspicious Accounts Verify Their Identity” states:
Instagram is taking new steps to root out bots and other accounts trying to manipulate its platform. The company says it will start asking some users to verify their identities if it suspects “potential inauthentic behavior.” Instagram stresses that the new policy won’t affect most users, but that it will target accounts that seem suspicious.
It seems that “inauthentic” means “suspicious.” Okay, what is that exactly. The write up quotes an Instagram something as saying:
This includes accounts potentially engaged in coordinated inauthentic behavior, or when we see the majority of someone’s followers are in a different country to their location, or if we find signs of automation, such as bot accounts.
What addresses inauthenticity? How about this?
Under the new rules, these accounts will be asked to verify their identity by submitting a government ID. If they don’t, the company may down-rank their posts in Instagram’s feed or disable their account entirely.
When a moment of adulting or a data grab, the Facebook continues to be Facebook.
Stephen E Arnold, August 19, 2020
Facebook: Unified Messaging Comin’ Down the Pike
August 17, 2020
What does a monopoly do when regulators thinking about breaking up a big company do? That’s easy. The big company “integrates” its features, infrastructure, and services. If the big company does this “integration” in a clever way, going back to the pre-integration days is possible, but time consuming, expensive, and probably a job that will take more than a couple of days or a week.
“Facebook Is Sliding Into Instagram’s DMs. Literally” reports:
Facebook apparently began rolling out an update that integrates its Instagram and Facebook Messenger chat systems in the U.S. The new integration was announced quietly via a cheerful pop-up message that appeared to users when they opened Instagram on their phones on iOS and Android.
The article points out:
Allowing cross-messaging between Facebook Messenger, Instagram and WhatsApp has been part of Zuckerberg’s master plan for some time. Although each of apps will remain standalone, Facebook is working on integrating their underlying technical infrastructure. This means that people who only use one of Facebook’s apps could communicate with others in its empire, even if they don’t use the same app.
That’s a good point; however, it is not the main point in DarkCyber’s opinion. The goal of Facebook is to be impervious to break up. Integration is Job One. The fact that Facebook can add to Apple’s woes is like a hot fudge ice cream treat with a cherry or small fruit on top.
Life for Facebook was easier before its methods made headline news and caught the attention of usually sleepy government officials. So, heigh ho, heigh ho, to integration we go.
Stephen E Arnold, August 17, 2020
The WhatsApp Information Warp: Small Worlds and Willful Blindness
August 6, 2020
WhatsApp is part of the new Facebook. Messaging, not email, is becoming the go-to way to handle many online tasks. Need to make a voice phone call? WhatsApp first to set up a time. Want to buy contraband? Consult a WhatsApp group populated with fellow WhatsAppers. Want to get accurate information? Ask a person whom one knows or consult members of a small world.
“WhatsApp Adds Web Search Feature to Help Users Debunk Misinformation” explains:
WhatsApp users in Ireland can now quickly check the contents of forwarded messages in a web search to help expose misinformation… The trial is WhatsApp’s latest attempt to stop the spread of misinformation on the platform after it introduced a limit to the number of times a message can be forwarded on earlier this year. The company confirmed that the new web search feature would begin rolling out today on both Android and iOS for users of the latest version of WhatsApp in Ireland, the UK, the US, Brazil, Italy, Mexico and Spain.
Helpful? Facebook is just another member of a WhatsApp user’s world, a very small world. The user has WhatsApp individuals in his or her circle of friends or contacts. Facebook is just in that circle, whether its consists of five or fifty individuals. Small worlds are a way of cutting out noise and trimming big knowledge tasks down to a more manageable size. [Note below] A small world may be a function of human intelligence and help explain why individuals prefer to interact in digital echo chambers. A participant in a small world operates in a conceptual space with fewer risks, surprises, and push backs. Stanford wizards explain that “short path lengths between nodes together with highly clustered link structures necessarily emerge for a wide set of parameters.”
Small worlding may be a coping mechanism.
What happens when a widely used messaging service facilitates small worlds and then adds a workflow which defines what is and is not misinformation. The person in the small world, by definition, does not go looking for a broader context into which to plug an item of information. The WhatsApp user is likely to accept the designation provided by Facebook, which is the provider of the system, the context, and the signal about an item of information. Using an icon circumvents words. Over time, the WhatsApp user relies on the signal and the small world of friends and contacts to provide data, facts, ideas, and validation.
What users and possibly competitors and regulators may overlook is that WhatsApp does more than provide a handy messaging service. WhatsApp becomes a control mechanism either intentionally or unintentionally. Users, happy with the small world’s perceived value and functionality, become more satisfied with their small world. The small world is comfortable, predictable. Why question what one learns in a small world?
Why not? The WhatsApp small world is the digital equivalent of talking with friends and like minded individuals. Facebook, however, may not be a benign enabler and participant in a WhatsApp small world. Facebook can inject messages (advertising), shape content presented to clarify an issue, and herd members of many different small worlds toward a goal. Those in each small world do not, cannot, or choose to ignore a larger world.
WhatsApp warrants informed scrutiny because the small world phenomenon may put filter bubbles into a hypersonic chamber, accelerating molecules of thought to speeds unattainable outside of the WhatsApp machine. Determining what is and what is not valid information is a big play even for Facebook and WhatsApp in my opinion.
[Note] See also “Journalists’ Twitter Use Shows Them Talking within Smaller Bubbles”
Stephen E Arnold, August 6, 2020
Facebook and Google Get the Scoop in Australia
August 6, 2020
I read “Forcing Tech Giants to the Table.” The write up explains how the pay Australian publishers scheme will function. The article quoted Australian Treasurer Josh Frydenberg making the framework crystal clear:
We want Google and Facebook to continue to provide these services to the Australian community, which are so much loved and used by Australians. But we want it to be on our terms.
Those high school science club managers are not likely to find the phrase “on our terms” what is required to sit at the physicists’ and mathematicians’ table in the cafeteria.
The services required to deliver cash are summarized this way:
The range of Facebook services subject to arbitration includes Facebook News Feed, Instagram and the Facebook News Tab. The Google services are Google Search, Google News and Google Discover.
That defeats the whole purpose of the “free” services Google provides. On the other hand, if Google does pay for news in an above board manner, maybe the online ad giant can run sponsored messages, really tasteful ads, and present news in a logical order determined by black box algorithmic magic?
The write up adds:
A breach of the code by Facebook or Google could have a few potential outcomes. The first is an infringement notice which has a penalty of $A133,200 for each breach. If the ACCC takes one of the tech giants to court, the maximum penalty is the higher of $A10million, 10% of the digital platform’s turnover in Australia in the past 12 months, or three times the benefit obtained by the tech giant as a result of the breach (if this can be calculated).
Net net: The science club crowd is likely to pout and be forced to fork out real money to legal eagles. These advisers will say, “This Australian thing will not fly.”
In the meantime, Facebook and Google will keep on doing stuff like selling ads, buying market share, and innovating to solve problems like death.
Stephen E Arnold, August 6, 2020
Fordham University Professor Makes Startling Assertion about FAANG
August 5, 2020
In an online publication called Chron.com, a startling assertion was made. “The Legal Fight Against Big Tech Is Like the Fight Against Organized Crime” states:
There are more than a few similarities between the organized crime and these four companies. Like the Mafia, the threats that Apple, Amazon, Facebook and Google pose to American democracy flow from the power they have over key services (from email to social media to music and film), the way they use dominance in one area to achieve dominance in others and their ability to use fear to stop challenges to their control.
The author points out:
Like the Mafia, they are a resilient, surveillance-based shadow government. So citizens are dual subjects – of the country, and of the flawed online markets created by these companies. Like the mob, big tech has friends in very high places. Likewise, big tech is an oligarchy with several bosses, who compete in some territories but generally divide power among themselves, without consulting elected officials. Obviously, I am not saying Facebook and Google murder and kneecap their opponents, or burn down businesses that refuse to play by their rules; I am not equating tech companies with the mob.
DarkCyber is not sure if this lawyerly statement will assuage the Big Four. Who will step forward and suggest that these firms are the Gang of Four reincarnated in bro cloths in Silicon Valley type endeavors?
Interesting: Mob, threats, surveillance, and money. Sounds like a tasty mob polenta.
Stephen E Arnold, August 5, 2020
WhatsApp: Expiring Messages
August 3, 2020
DarkCyber noted “WhatsApp Is Working on Message Deletion Feature.” Encrypted messaging is a communications channel with magnetism. I pointed out in one of my recent lectures that:
messaging can provide many of the functions associated with old style Dark Web sites.
Messaging applications permit encrypted groups, in-app ecommerce, and links which effectively deliver digital content to insiders or customers.
Facebook, owner of WhatsApp, according to the article:
is working on an Expiring Messages feature.
The idea is that the Facebook system will:
“automatically delete a particular message for the sender and the receiver after a particular time.”
The innovation, if it is under development, begs the question, “Will Facebook retain copies of the deleted content?”
Stephen E Arnold, August 3, 2020
Amusing Moments: Facebook Pushes Back at a Mere Government
July 29, 2020
The trusted outfit — Thomson Reuters — published “Facebook Sues EU Antitrust Regulator for Excessive Data Requests.” The report is probably typical of every day behavior. The US Congressional hearing looms. Rumors that Facebook will say it defends America against — gasp — China is floating around.
Reuters notes that Facebook does not want the European Union’s regulators asking for documents. The regulators apparently want information suggesting that Facebook took action to further its interests, not those of the EU and its citizens.
But Facebook is defending America. If the Reuters’ story is accurate (which is different from trusted), Facebook believes the best defense is taking the regulators to court.
Defense and defending have some nuances of meaning some in Europe may have overlooked.
Stephen E Arnold, July 29, 2020
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