YouTube Changes Search Rankings Algorithm
October 22, 2012
Slashgear.com recently published an article implying that page rank may be ineffective for some media types and that Google is becoming more like a traditonal TV network. According to “YouTube Search Rankings No Longer Based on Clicks” YouTube will base its search rank algorithm on the amount of time spent on each video instead of on the number of clicks to the video.
While this seems like a pretty accurate way of making sure that high quality content rises to the top of search rankings, it also has a lot of added financial benefits for YouTube.
The article states:
“Keeping people on the site longer means more advertising revenue for YouTube, so it’s a win-win situation, so long as you’re among the content creators who are putting out engaging videos. YouTube has even added a “Time Watched” report to analytics pages, so you can see which of your videos keep people watching and which ones are making people look elsewhere. YouTube says on the Creators Blog that it has “started” to adjust search engine results in this way, so it sounds like this feature will see a gradual roll out over the coming days.”
While this seems like a great idea initially, video creators are bound to find another way around this search algorithm. Perhaps they will start posting shorter videos in order to make sure that people will watch them to completion.
Jasmine Ashton, October 22, 2012
Sponsored by ArnoldIT.com, developer of Augmentext
AOL Adds its Video Library to YouTube
October 14, 2012
Search Engine Watch recently reported on AOL’s new plan to syndicate nearly 20,000 videos on YouTube in the article, “AOL Puts Entire Original Video Library on 22 Monetized YouTube Channels.”
According to the article, this was mentioned this as a potential new revenue stream for the company. This deal is quite significant because it is merging together two of the largest video content properties, YouTube’s parent company Google and AOL.
The article states:
“According to comScore, Google sites, driven primarily by video viewing at YouTube.com, had 150,198,000 total unique viewers in August, who watched 13,772,310,000 videos for 443.4 minutes per viewer. By comparison, AOL Inc. had 45,685,000 total unique viewers that month, who watched 725,166,000 videos for 62.8 minutes per viewer.
In other words, YouTube reaches more than three times more unique viewers, who watch almost 19 times more videos for over seven times more minutes per month. If you were to represent their respective shares of the online video market, it would resemble a penny-farthing bicycle.”
By adding its video library to YouTube, AOL is able to reach a whole new audience of viewers. This is certainly a milestone for the online video industry.
Jasmine Ashton, October 14, 2012
Sponsored by ArnoldIT.com, developer of Augmentext
Original Content on YouTube
August 26, 2012
Move over ABC, CBS, and NBC: YouTube is doubling down on original content. We’ve written before about Google‘s push to infuse more premium media content into YouTube. Now, ReadWriteWeb informs us that “YouTube Premium Channel SourceFed Racks Up 500,000 Subscribers.”
The ad-supported SourceFed is the first of YouTube’s Original Channel Initiative projects to reach such success. It and other shows that demonstrate potential were produced by folks with experience building audiences through the site. SourceFed, for example, is the creation of six-year YouTube veteran Philip Defranco. The article relates:
“James Haffner, SourceFed’s producer, believes the channel’s success lies in a couple of factors: First, the channel provides ‘easily consumable’ content that’s also accessible on mobile devices (accounting for 50% of views). ‘We get to have fun every day, but at the same time, we inform people,’ Haffner said. And because each video is short, people can pick and choose among segments. Second, the way the four SourceFed show hosts interact with fans is key, because it fosters a sense of online community. ‘Our viewers treat us like we’re their best friends,’ Haffner explained.”
This relationship with viewers is exemplified by SourceFed’s self-congratulatory video, which features fans describing why they love the channel. It’s Experimental Theatre for the Internet world. Interesting.
Cynthia Murrell, August 26, 2012
Sponsored by ArnoldIT.com, developer of Augmentext
Minority Report Software Sifts Through Big Data
August 25, 2012
Yahoo!News recently reported on big data software that looks more like science fiction than fact in the article “Minority Report Software Hits the Real World.”
According to the article, scientist John Underkoffler developed the same interface as that appears in the 2002 Steven Spielberg sci-fi film “Minority Report”. The difference is, rather than using the technology to predict crime, the software is designed to sift through massive amounts of video and other data.
The article elaborates:
“Kwin Kramer, chief executive of Oblong, said the software can help in searching through “big data” for information. It can also create souped-up video-conference capabilities where participants share data from multiple devices like smartphones and tablets, integrated into a large video display.
“We think the future of computing is multiuser, multiscreen, multidevice,” Kramer told AFP. “This system helps with big workflow problems.”
This software allows you to move back in forth in time and zoom in to look at details. Exactly like the user experience in the movie. While gestural interfaces have been developed by other firms like Microsoft, this is far more sophisticated and will help businesses allow for better collaboration, visualization and analysis of large amounts of data.
Jasmine Ashton, August XX, 2012
Sponsored by ArnoldIT.com, developer of Augmentext
Will Video Inject New Revenue Into Venerable Kiplinger
August 17, 2012
Why just read advice when you can watch it? According to MSN Money’s article “blinkx Partners with Kiplinger for Personal Finance Wisdom” Kiplinger wants to go viral with their well-respected advice.
Most people think YouTube when they hear video, but blinkx has more than 35 million hours of audio and video content available with a customized search platform. Now they are combining with a company that holds the prestige of a well preserved antique in the world of finance wisdom.
Kiplinger is broadening blinkx’s financial horizon in hopes of expanding their viewer range:
“Kiplinger’s is one of the most trusted and well-respected sources for consumers seeking financial advice. Whether you’re a recent graduate coping with student loans or a parent looking for tips on tax breaks, our video library has helpful personal finance advice for you. We’re pleased to partner with blinkx to increase our exposure to new audiences and to make our video reports easily searchable for consumers around the world.”
Will video inject new revenue into the venerable Kiplinger? This noble company publishes the longest running newsletter in the US and is only one decade from the century mark. The print newsletters are not what they use to be and more presses collect dust every year.
This gosling does not think Kiplinger will receive any monumental renown via blinkx, but we’ll have to wait and see. In the meantime, Kiplinger does deserve a 12 Honk salute for reaching antique status.
Jennifer Shockley, August 17, 2012
Sponsored by ArnoldIT.com, developer of Augmentext
YouTube Boasts Most Creative Commons Licensed Videos
August 3, 2012
Creative Commons has brought “free” video to millions, and now The Next Web reports, “With 4 Million Videos, YouTube Now Has the Largest Collection of Creative Commons Videos in the World.” What a surprise.
The write up by Drew Olanoff notes that YouTube began building its Creative Commons video library one year ago, and has quickly captured the lead, at least in terms of quantity. Flickr, by the way has amassed the most Creative Commons-licensed photos.
Cathy Casserly, the Creative Commons CEO, recently blogged about her project’s YouTube-hosted library. She promotes:
“Do you need a professional opening for your San Francisco vacation video? Perhaps some gorgeous footage of the moon for your science project? How about a squirrel eating a walnut to accompany your hot new dubstep track? All of this and more is available to inspire and add to your unique creation. Thanks to CC BY [the Creative Commons Attribution license], it’s easy to borrow footage from other people’s videos and insert it into your own, because the license grants you the specific permissions to do so as long as you give credit to the original creator.”
Founded in 2001, Creative Commons is a nonprofit organization. Designed to counter the inability of bureaucratic systems to adapt to rapid technological changes, the organization provides a suite of licenses that works within copyright law’s “all rights reserved” realm. The goal is to empower folks to share and build on each other’s’ creative work online without the risk of some commercial entity snapping it up for profit.
Cynthia Murrell, August 3, 2012
Sponsored by ArnoldIT.com, developer of Augmentext
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