Yahoo Attempts to Regain the Search Crown

January 30, 2014

Yahoo has not been the top search engine for a long time and they have focused their energies on other promising projects. CEO Marissa Mayer kept search in the back of her mind when she purchased Aviate, creator of a contextual app search and organization for mobile phone users. Business Insider describes the acquisition in “Yahoo Just Acquired A New Search Product That Could Hurt Google.”

According to the article, contextual search is very important to technology companies and many already have projects concerning the new search trend in development.

What makes contextual or semantic search different? The article states:

“Basically, contextual search differs from the regular search you know on Google by trying to anticipate what you really mean or want based on cues in your past searches or in other stores of data the search tool has access to. It’s not just about matching keywords and ranking incoming links.”

Under Yahoo, Aviate’s product will organize phone apps on the home screen based on its best guess to what the user needs at the moment. Mayer is probably out to solve the app overload problem, where users download hundreds of apps and hardly use any of them. Aviate takes hide and seek out of finding apps. The search product will also locate items before users access other search applications.

Mayer has a good idea. Organize the tools that are supposed to make life easier. It also sounds like she is trying to set up the Yahoo equivalent of the Google’s Play Store and Apple’s App Store. What will she name it?

Whitney Grace, January 30, 2014

Sponsored by, developer of Augmentext

Startup Aviate Acquired by Yahoo for Homescreen Improvements

January 27, 2014

The article titled Yahoo Announced That It Has Acquired “Intelligent Homescreen” Startup Aviate on TechCrunch delves into Marissa Mayer’s opening words at the Consumer Electronics Show, where the Yahoo CEO was a keynote speaker. Mayer promises that Yahoo’s intention is to make homescreens “smarter and more personalized.” Her comments are outline in a Yahoo blog post where Aviate’s work in auto-categorizing apps to bring the relevant ones to the surface. “By using signals to understand your context – WIFI, GPS, Accelerometer, Time, etc – Aviate automatically surfaces information at the moment it’s useful.” The article mentioned that the Aviate team will most likely join Yahoo.

The article also states:

“Note that Aviate is an Android product, and the blog post says Yahoo plans to make it “a central part of our Android-based experiences in 2014 (and beyond)” — not, it seems, on iOS. When it was independent, Aviate did tell us that it had iOS plans, but I’m guessing its capabilities would be significantly limited.”

The service could be the new clippy or the adaptive menu system that Microsoft uses. By that I mean it could be sometimes helpful, possibly annoying. The article did mention that Yahoo intends to make Aviate a “central” aspect of their plans for their work with Android in the future.

Chelsea Kerwin, January 27, 2014

Sponsored by, developer of Augmentext

Microsoft Earns Yahoo More Money Than Realized

December 26, 2013

Yahoo is pulling itself out of the red and is back on track to becoming a popular search engine and Web service. According to the ZDNet  article, “Yahoo Says Microsoft Search Providing 31 Percent Of Revenues,” Microsoft is the reason why. Yahoo credits the 31% gain in its quarterly summary to its partnership with Microsoft. Yahoo claimed Microsoft only brought them 10% in sales from a previous statement. It has most definitely changed!

Yahoo and Microsoft signed a ten-year deal, where Microsoft would power Yahoo’s search and become the ad sales force for Microsoft’s premium properties.

The article states:

“Over the past year, Yahoo has been seeking a way to get out of the deal, claiming the company hasn’t found it financially lucrative. Yahoo CEO Marissa Meyer supposedly also has sought Microsoft’s pending change in CEO as a possible loophole for getting out of the deal earlier than expected. As SearchEngineLand noted, there is a clause which would allow Yahoo to exit early from the partnership in 2015 if the revenue-per-share threshold vs. the market leader (Google) doesn’t pass muster.”

Microsoft would like the deal to continue past the ten-year agreement, but both companies failed to provide comment in the article. In a prior article from ZDNet, Yahoo might be building a new search/personalization technology to relaunch itself as its own search provider. Yahoo may not want to break the deal now, especially if they are working on a secret project. They will need the money to fund research and development if they want to stand a chance against Microsoft.

Whitney Grace, December 26, 2013

Sponsored by, developer of Augmentext

Yahoo Snaps Up NLP Startup SkyPhrase

December 13, 2013

There is more NLP excitement at Yahoo, we learn from TechCrunch‘s piece, “Yahoo Acquires Natural Language Processing Company SkyPhrase to Help Drive Intent Identification.” Writer Darrell Etherington reports that SkyPhrase will be integrated into Yahoo’s office in New York.

The article observes:

“Back in October, we covered SkyPhrase, and noted specifically that its NLP tech could be used to advance fantasy sports, which is of course an area where Yahoo excels and has a considerable investment already. The company has created an app that makes it easy for fantasy football players to search through stats and find only those relevant to making picks and monitoring their team, which would be very handy integrated directly into Yahoo’s fantasy sports products.

“[…] In October, the entrepreneur and cognitive scientist said that what he really hoped to accomplish with the company was to make NLP tech useful to as much of the world as possible via tailoring it to specific verticals in a way that’s easy for everyday users to access, and to make it easier for third-party partners to build NLP-powered interfaces for their own products, data and services.”

Sounds great! Unfortunately, laments Etherington, Yahoo is more likely to task its new acquisition with improving Yahoo’s products than with spreading the wealth of their third-party-friendly NLP. He notes that Yahoo has been focusing on mobile functionality, and that SkyPhrase’s tech can help with that.

Launched in 2011, SkyPhrase has built its algorithms around research performed at Rensselaer Polytechnic Institute by Cassimatis and some of his grad students. The startup received funding from investment firm Breakout Labs, which invests in breakthrough advances. Let us hope that Yahoo’s rulership does not dim SkyPhrase’s unique potential.

Cynthia Murrell, December 13, 2013

Sponsored by, developer of Augmentext

Are Yahoo and PRWeb Confusing SEO and Enterprise Search?

November 21, 2013

I get a Yahoo Alert. My single Alert  topic is “enterprise search.” I want a bound phrase match. Like the other alert services I use, there are usually some obvious “false hits.” A “false hit” is an off topic story. The problem with key word alerts is that words have different meaning. A story with the word “search” for a new president often turns up with a story about Oracle’s Secure Enterprise Search system. Most of these “false hits” are easily ignored. Another problem is that some “experts” want a user to see something, so the query is relaxed. That’s a problem for me. For you, maybe not. For spammers, relaxation means more content baloney whether generated by an azure chip consultant, search engine optimization maven, or an organization desperate for visibility. In case you have not noticed, traffic to most Web sites is undergoing quite a change. One Web site owner told me, “We averaged 250,000 uniques a month in 2012. This year we are down to 48,000. What am I going to do?”

Go out of business? Change your Web site? Get a different job?

Perhaps the answer is, “Anything.

Desperation generates some darned interesting business actions in my experience.

There is another problem, particularly with the word “search.” I am interested in enterprise search, and I want to learn about new, substantive information related to information retrieval. The poor word “search” has been sucked dry of meaning. The wispy husk carries zero meaning. For most people search means Google or taking what an app delivers.

I noticed in my Yahoo Alert this morning these two items listed as the number one and number two most relevant stories for me:


Both of these are about an outfit that delivers search engine optimization services. The problem is that this sense of the word “search” is of little interest to me.

What is more interesting is that the outfit generating these items for Yahoo is called PRWeb. I don’t know much about PRWeb. My hunch is that one of the PR professionals I have used over the years knows about this firm.

I wanted to capture several thoughts about what I call “alert corruption.”

File:Gustave Dore Inferno1.jpg

Lost and desperate for relevance. Those in the woods are probably evil. See Canto One of the Divine Comedy.

First, Yahoo is not doing a particularly good job providing me with new information about enterprise search. Today I saw items related to OpenText, an outfit that owns a number of search engines. The story, however, talks about enterprise information management. I do not know what that phrase means. There was a story about Imprezzo, a company that purports to “overcome the problem of traditional text based search.” Well, maybe that is worth a look. Of the five items sent me, one was possibly of interest. Does a score of 20 percent warrant a pass or a fail.

Second, four of the items in the Yahoo Alert were from the PRWeb outfit. One thing is certain. PRWeb can get its clients’ content into the Yahoo system. The problem is that two of these stories are about practices that I find like tight shoes. I suppose the shoes look okay but I am uncomfortable. But SEO outfits and those who assist them make me uncomfortable. A buck is a buck, but content manipulation is like wearing small shoes that are damp.

Third, after 40 or 50 years of search innovation, endless surveys from outfits like azure chip consultants and morphing vendors like BA Insight, Smartlogic, and LucidWorks, I am not sure if significant information retrieval progress is evident. One would think that Yahoo would tap some super sophisticated new technology to filter out baloney, deliver on point alerts, and work with vendors who exercise some judgment about what passes for search related content.

My hunch is that PR is in a bit of a sticky wicket. It joins content management, governance, search, and Big Data. These disciplines have to find some way to call attention to themselves. Perhaps these “legitimate” disciplines should emulate the search engine optimization crowd. Visibility without a thought about precision and recall is their game.

I would like to receive alerts that actually match the string “enterprise search.” I think that is just too much for those who think that a user absolutely must have a “hit” whether that item is relevant or not.

Search and marketing may be a match made in heaven. Those who are interested in precision and recall occupy one of Dante’s less salubrious regions.

Stephen E Arnold, November 21, 2013

Ways Bing and Yahoo Are Better than Google

October 15, 2013

With 70 percent of U.S. users relying on Google, here’s a lone voice reminding everyone of the value of Bing and Yahoo. MakeUseOf asks (and answers), “What Do Bing and Yahoo Have that Google Doesn’t?” To be clear, writer Craig Snyder still believes Google is obviously the best. However, he describes a few tips the ruling search engine could pick from its rivals, illustrating his observations with helpful screenshots.

Bing’s top advantage, the article states, is rooted in aesthetics. Though Google comes up with some fun and interesting themes for special occasions, the Bing home screen is a visual treat every day. Snyder also prefers the way Bing handles image searches. He writes:

“I use Google Images frequently, but was a little surprised at how differently Bing handles their image searches. Bing Images includes ‘entity understanding,’ meaning that the search engine can interpret if what you’re looking for is a person, place, or thing and show image results more effectively based on this understanding. Bing Images filters out exact or near duplicates much better than Google. Bing even uses higher quality images as part of their algorithm.”

On the other hand, Yahoo’s strengths seemingly lie everywhere but their search functionality. Snyder complements the site on its start page, which presents quite a bit of well-organized information at a glance. He also wonders why Google has yet to offer suitable alternatives to Yahoo Local, Yahoo Answers, or Flickr. The article concludes:

“In my opinion, it’s not even worth questioning that Google is the best search engine you’re going to find. However, some of us are looking for more. Yahoo! offers a better homepage. Bing looks fresher and offers a more promising approach to searching for images. There’s more out there if you’re looking at the grand scheme of things, and it’s important to stay tuned in with what the other search engines have to offer.”

At least, as Snyder notes, such features from competitors keep Google on its toes. Though it would still lead the field, he suspects it would not be as good without the prodding from its rivals. I suppose that’s what healthy competition is all about.

Cynthia Murrell, October 15, 2013

Sponsored by, developer of Augmentext

Alert Relevance: Off the Rails?

October 10, 2013

I signed up for alerts via the service. My topic has been “enterprise search.” In the last month or so, I have noticed that the Yahoo alerts are cheerleading for an outfit called Here’s a snap of the alert I received today:


The top hit is not about enterprise search in my traditional context. The “enterprise search” refers to’s ability to push content to the top of a results list. On one hand, manipulations that give a company focused on spoofing results pride of place in an alert is evidence that Yahoo and other systems cannot detect methods of manipulation. On the other hand, the ability a marketing manager struggling to “prove” that his/her efforts are of value to a company will want to hire these manipulators as quickly as possible.

What does this type of “alert” manipulation suggest to me?

First, the notion of relevance is completely subverted from objective results germane to a query. That’s too bad for those who don’t know the difference between a relevant result and an off-point result.

Second, the endless discussions about whether the results lists bias one site versus another or boost one concept in relation to another are irrelevant. The systems seems to be more under the control of the spoofers than the folks responsible for the search system. I hope self-driving automobiles work better.

Third, the hype about systems understanding context, semantics, and personalization seems to be either unworkable or too expensive to implement. Enterprise search does not connote SEO or search engine optimization to me. Why am I seeing these results?

Answer: One more example of search becoming less and less reliable and useful. You can set up a Yahoo Alert and judge the utility of the service for yourself at

Stephen E Arnold, October 10, 2013

The New Yahoo: A Logo and Pressure on an Executive

September 5, 2013

Yahooooo. I read two stories about the grandma of Web sites. The first was “Introducing Our New Logo!.” I like the exclamation point. The logo is okay, but it seems to be cosmetic. When I was in Portugal in August, Yahoo would not render 70 percent of the time. Why? I am no rocket scientist, so I suppose I could blame it on the hapless Portuguese connectivity providers. But Gmail worked about 90 percent of the time, so maybe the problem is Yahoo’s. Will a new logo address the time outs? One hopes.

Then I read “Pressure Mounts on Yahoo’s De Castro.” No exclamation point after Yahoo, however. The main point of the write up in my opinion was:

Sources close to Yahoo say that De Castro is feeling increasing pressure to deliver better ad results, as the blustery exec has found himself on the outs with CEO Marissa Mayer. There even has been talk that De Castro could be gone by the end of the year, according to numerous sources. The big knock against De Castro is, despite Mayer’s string of mobile acquisitions, lots of positive press and the massive Tumblr deal, the companys ad business has languished in a marketplace that is enjoying robust growth. Particularly alarming is that Yahoo’s display business is getting hit on both the branding front and programmatic, which would theoretically be a De Castro strength, given his Google background.

My thought is that a new logo and creating discomfort for senior managers adds a different octave to the Yahoo yodel. Do I hear a screech? No, no. The sound is what I hear when one of the goslings tries to:

  1. Figure out which page will display when accessing
  2. Looking at search results which have modest relevance to the query
  3. Scanning a shopping search result.

I hope that the new logo and excellent management will make the Yahoo yodel more melodious for the fellow in Big Bear, California.

Stephen E Arnold, September 5, 2013

Sponsored by Xenky. Oh, wait. I am Xenky.

Yahoo Bids Goodbye To Microsoft

May 22, 2013

When Marissa Mayer took charge of Yahoo, she flipped the failing company upside down with strategic changes and she is about to make another one, says CNet in the article, “Yahoo Reportedly Looking To Dump Microsoft Search Pact.” Mayer has been unhappy with Yahoo’s partnership with Microsoft and has been searching for a way to end the arrangement.

Both companies made the deal in good faith:

“The two companies entered into a 10-year search partnership in 2010 in which Microsoft would power Yahoo search and Yahoo would become the sales force for Microsoft’s premium properties. However, the relationship hasn’t yielded the revenue-per-search guaranteed by the partnership, prompting Microsoft to extend the RPS guarantee for another year, Yahoo disclosed in a regulatory filing Tuesday.”

Microsoft failed to hit the RPS targets and Microsoft keeps seeking extensions in hopes to generate some profits. Mayer wants to grow Yahoo, she does not want to remain stagnant which is what the deal is bringing. Yahoo still considers Microsoft an important partner, but back in 2008 Google courted Yahoo with an ad-search deal and they may come back. Yahoo will probably find a way out of the deal and if the purpose is to make money, which Google is good at, Yahoo just might join the Google family. Is it time to drink the Kool-Aid?

Whitney Grace, May 22, 2013

Sponsored by, developer of Beyond Search

Yahoo and Walking a Tightrope: Ms Mayer as Elvira Madigan

February 13, 2013

Elvira Madigan was a 19th century tightrope walker, immortalized in a film I saw when in graduate school. Is Yahoo’s Marissa Mayer’s the 21st equivalent. Instead of doing a freestyle slacklining, the chief Yahooligan may be attempting to work with both Facebook and Google.

Tricky stuff.

To get the basic idea of the new Yahoo tactics, navigate to “Yahoo CEO Says Microsoft Search Deal Underperforms.” With Yandex gaining momentum and the Google getting its mojo back, Yahoo should be concerned about the Bing search deal. The Thomson Reuters’ report included this useful sequence:

“We need to see monetization working better because we know that it can and we’ve seen other competitors in the space illustrate how well it can work,” Mayer said of the search deal with Microsoft. Yahoo and Microsoft entered into a 10-year search partnership in 2010, hoping their combined efforts could mount a more competitive challenge to Google Inc, the world’s No.1 search engine. But the partnership has not lived up to expectations. Google remains the dominant search engine, with a 66.7 percent share of the U.S. market in December, almost unchanged from its 66.6 percent share two years earlier, according to online analytics firm comScore.

Underperform, therefore, seems to be money, not precision, recall, or whizzy Bing features.

I also noted the Bloomberg story “Yahoo CEO Mayer to Cement Facebook Ties While Pushing Mobile.” The story said:

Enhancing social features is crucial to Yahoo’s success, Mayer said, as she reinforced her preference to partner with companies like Google, Apple Inc. and Facebook rather than build expensive new products. “One of the things that people really want to do is share their interests with their friends,” she said. “We need to have sharing built as a fundamental component.”

Makes sense. Most of what Ms. Mayer does makes sense, including the decision to bail out of the “controlled chaos” of her former employer.

My view is that balancing can be tricky when some of the folks holding the tightrope may let go.

Stephen E Arnold, February 13, 2013

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