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Coveo Partners with Etherios on Salesforce Services

July 7, 2015

Professional services firm Etherios is teaming up with Coveo in a joint mission to add even more value to customers’ Salesforce platforms, we learn from “Etherios and Coveo Announce Strategic Alliance” at Yahoo Finance. Etherios is a proud Salesforce Platinum Partner. The press release tells us:

 “Coveo connects information from across a company’s IT ecosystem of record and delivers the knowledge that matters to customers and agents in context. Coveo for Salesforce – Communities Edition helps customers solve their own cases by proactively offering case-resolving knowledge suggestions, and Coveo for Salesforce – Service Cloud Edition allows customer support agents to upskill as they engage customers by injecting case-resolving content and experts into the Salesforce UI as they work.

“Etherios provides customers with consulting and implementation services in the areas of Sales, Customer Service, Field Service and IoT [Internet of Things]. … Etherios capabilities span operational strategy, business process, technical design and implementation expertise.”

 Founded in 2005, Coveo leverages search technology to boost users’ skills, knowledge, and proficiency while supplying tools for collaboration and self-service. The company maintains offices in the U.S. (SanMateo, CA), the Netherlands, and Quebec.

 A division of Digi International, Etherios launched in 2008 specifically to supply cloud-based tools for Salesforce users. They prefer to inhabit the cutting edge, and operate out of Chicago, Dallas, and San Francisco.

 Cynthia Murrell, July 7, 2015

Sponsored by, publisher of the CyberOSINT monograph

How Does a Xoogler Address Search?

July 2, 2015

There are two ways to answer this question.

At Verizon AOL, the approach is to use Bing and the Microsoft ad platform. See “AOL Takes Over Majority of Microsoft’s Ad Business, Swaps Google Search For Bing.” You may have to pay with something other than Greek coded euros to view this article.

At Yahoo, the approach may be to use Google search results, not Microsoft Bing’s. Will Yahoo embrace the GOOG? According to “Yahoo Search Testing Google Search Results: Search PandaMonium”, this may be happening.

The write up states:

I am uncertain to what degree they [sic The author seems to be referring to Yahoo] are testing search results from Google, but on some web browsers I am seeing Yahoo! organics and ads powered by Bing & in other browsers I am seeing Yahoo! organics and ads powered by Google. Here are a couple screenshots.

Will the change have an impact on the relevance of Yahoo search results? Jury is out.

Stephen E Arnold, July 2, 2015

ClearStory Is On the Move

July 1, 2015

The article on Virtual-Strategy Magazine titled ClearStory Data Appoints Dr. Timothy Howes as Chief Technology Offiver; Fromer Vice President of Yahoo, CTO of HP Software, Opsware, and Netscape discusses Howe’s reputation as an innovative thinker who helped invent LDAP. His company Rockmelt Inc. was acquired by Yahoo and he also co-founded Loudcloud, which is now known as Opsware, with the founders of VC firm Andreessen Horowitz, who are current backers of ClearStory Data. Needless to say, obtaining his services is quite a coup for ClearStory. Howe discusses his excitement to join the team in the article,

“There’s a major technology shift happening in the data market right now as businesses want to see and explore more data faster. ClearStory is at the forefront of delivering the next-generation data analysis platform that brings Spark-powered, fast-cycle analysis to the front lines of business in a beautiful, innovative user experience that companies are in dire need of today,” said Howes. “The ClearStory architectural choices made early on, coupled with the focus on an elegant, collaborative user model is impressive.”

The article also mentions that Ali Tore, formerly of Model N, has been named the new Chief Product Officer. Soumitro Tagore of the startup Clari will become the VP of Engineering and Development Operations. ClearStory Data is intent on the acceleration of the movement of data for businesses. Their Intelligent Data Harmonization platform allows data from different sources to be quickly and insightfully explored.

Chelsea Kerwin, July 1, 2014

Sponsored by, publisher of the CyberOSINT monograph

A Xoogler Fixes Yahoo Mobile Search

June 27, 2015

If you have not explored Yahoo Search, give it a whirl. Try to find information about these topics:

The query “Yahoo Search: displays this result:


Note that the second hit is to Tumblr. There you go. The other hits point to the very same page I used to launch my search for “Yahoo Search.” Helpful?

Try this query: “price diapers”. On the left side of the results page, Yahoo displayed:


On the right side of the results page, Yahoo displayed:


These are prices from advertisers. Oh, there is a link to something called Yahoo Shopping. Okay, that is one way to generate revenue and create an extra click. Annoying to me. To Yahoo, fulfillment and joy.

Also, try this query: “Dark Web paste sites”.

Here’s the results page:


Ads and two links to Dot ONION addresses. For the Yahoo user, I am not sure if the user will know what to make of this result:


I suppose I can find some positives in these results pages. On the other hand, the impact for me was inconsistency.

Navigate now to “Yahoo Search Becomes More Like Google on Mobile Devices.” The headline tells the story. Yahoo is lost in search space, so the Xoogler running the Yahoo comedy hour is imitating Google.

So much for innovation. One hopes the approach works because when Yahoo is left to its own devices, the information access thing is a bit like a rice cake and water to a Big O tire changer taking a break from three hours of roadside work in the blazing sun.

Stephen E Arnold, June 27, 2015

Apple Acquires Search Startup Ottocat

June 4, 2015

Apple needed a better search system for its app store, so it bought a startup; according to TechCrunch, “Apple Acquired Search Startup Ottocat to Power the ‘Explore’ Tab in the App Store.” Writer Ingrid Lunden observes that the deal was kept pretty quiet, but suspects it was agreed to in 2013; that is when Ottocat’s website disappeared. Months later, Apple implemented the “explore” feature for its App Store. So why did Apple pick Ottocat? The article explains:

“In a nutshell, its technology essentially addressed pain points on both sides of the App Store: for users unable to find specific enough results for subject-based app searches when they don’t have a specific app in mind; and for developers unhappy with how well their apps could be discovered among a sea of 1 million+ other apps. The premise was to do away with keywords by categorizing apps into increasingly more specific subcategories that worked on a ‘drill-down’ principle — eliminating the guesswork and potential inaccuracy of keywords altogether. …

“For example, rather than searching on ‘guitar’ or scrolling through the full selection of music apps that the term might call up, or the chart for the most popular music apps — which can contain streaming apps, apps that are designed to work with specific hardware, apps that let people use their phones to play music, apps that teach them how to play a specific instrument, and so on — you can start to look at specific subcategories to find a selection of apps you may want to download.”

Launched in 2012 by Michelle Cooper and Edwin Cooper, Ottocat is headquartered in Oakland, California. Lunden wonders whether the Cooper pair is now working at Apple, and what they might be working on. Search for Safari, perchance? Maybe neither Yahoo nor Microsoft will provide Safari’s default search once Apple’s deal with Google expires, after all.

Cynthia Murrell, June 4, 2015

Sponsored by, publisher of the CyberOSINT monograph

Yahoo Considers Options for Japanese Division

May 25, 2015

Despite a series of changes since former Googler Marissa Mayer took over at Yahoo, the search-and-entertainment company still struggles to find its footing in a tech landscape that shifted around it long ago. Bloomberg Business wonders whether the Yahoo’s next steps in Japan will set it on a sturdier path in, “Yahoo Weighs Options for Japan Stake; Sales Miss Estimates.” Writer Brian Womack reports that Mayer plans to make the most of her company’s Japanese assets. He posits:

“By telling investors she’s looking at options for Yahoo Japan, Mayer may be seeking to buy herself more time to jump-start growth at the company she’s been working to turn around for almost three years. Unless she can expand sales, investors may eventually lose patience with the strategy and question her leadership. Some analysts speculated earlier this year that Yahoo could become a takeover target for a larger Internet company after it spins off the Alibaba stake.

“Yahoo’s share of the U.S. online display ad market may slide to 3.5 percent in 2017 from 5.5 percent last year, according to EMarketer Inc. Quarterly revenue growth has come in at less than 4 percent or negative since the end of 2012.”

The success of China’s largest e-commerce firm, and Yahoo asset, Alibaba is responsible for much of the company’s recent growth, such as it is, but that boost will only last so long. Womack reports there has been investor pressure to  spin off Yahoo’ Japanese division, but apparently Mayer prefers to consider a range of options. Will Yahoo find salvation in the land of the rising sun?

Cynthia Murrell, May 25, 2015

Sponsored by, publisher of the CyberOSINT monograph


Yahoo Management: Raising the Bar

May 20, 2015

I love it when Xooglers demonstrate how Googley behavior translates into down home management expertise. Two examples this morning:

  • The Wall Street Journal reported that the new Yahoo chief information officer has decided to leave Yahoo for other opportunities. You may have to pay to view the article or you can buy a dead tree version at your local news agent. (Local news agent! What was I thinking?)
  • The Alibaba deal worth lots of money may have hit a speed bump. You can get some of the details in “Yahoo Affirms Spinoff Plan as IRS Comments Trigger Share Slump.” That tax stuff is tricky. Accountants have so much to do and tax issues come up so infrequently.

Yahoo management continues to provide a flow of possible business school case examples.

Stephen E Arnold, May 20, 2015

Yahoo and Microsoft Announce Search Partnership Reboot

May 7, 2015

It seems that Microsoft and Yahoo are friends again, at least for the time being. Search Engine Watch announces, “Yahoo and Microsoft Amend Search Agreement.” The two companies have been trying to partner on search for the past six years, but it has not always gone smoothly. Writer Emily Alford tells us what will be different this time around:

“First, Yahoo will have greater freedom to explore other search platforms. In the past, Yahoo was rumored to be seeking a partnership with Google, and under the new terms, Microsoft and Yahoo’s partnership will no longer be exclusive for mobile and desktop. Under the new agreement, Yahoo will continue to serve Bing ads on desktop and mobile, as well as use Bing search results for the majority of its desktop search traffic, though the exact number was undisclosed.

“Microsoft and Yahoo are also making changes to the way that ads are served. Microsoft will now maintain control of the Bing ads salesforce, while Yahoo will take full control of its Gemini ads salesforce, which will leave Bing free to serve its own ads side by side with Yahoo search results.”

Yahoo CEO Marissa Mayer painted a hopeful picture in a prepared statement. She and Microsoft CEO Satya Nadella have been working together, she reports, to revamp the search deal. She is “very excited to explore” the fresh possibilities. Will the happy relationship hold up this time around?

Cynthia Murrell, May 7, 2015

Sponsored by, publisher of the CyberOSINT monograph

Continued Growth and Success at Syl Semantics

May 5, 2015

The article on Yahoo New Zealand titled Syl Semantics Raises New Capital and Appoints New Directors begins by naming the two freshly-minted non-executive directors, Murray Nash and Gene Turner. This is the result of successful capital raising to the tune of a million dollars for the Wellington-based company. Syl Semantics will continue to focus on growing the company with the assistance of the new directors. The article explains,

“Murray Nash is Managing Director of Zusammen, an advisory firm specialising in strategy, finance and capital markets, risk management, and public policy. In 2013 Murray was manager of the Establishment Unit and subsequently the acting Chief Executive of Callaghan Innovation. Murray has been a senior manager in three financial risk management start-ups in New York – supplying technology solutions to global leaders in banking, insurance, asset management and prudential supervision. He has a MComm (Finance) from the University of Auckland.”

Gene Turner’s background is in law and banking. Syl Semantics was created in 2008 and has grown steadily since then, releasing Syl Search in 2011 with great success. Syl Semantics is focused on what they term “Information Intelligence” or the “ability to access and extract value, meaning and learning from information.” James Fowler, the Director of Sales and Marketing, spoke to the ambition and perseverance of the company, which hopes to gain more of a foothold in New Zealand and Australian markets.

Chelsea Kerwin, May 5, 2014

Sponsored by, publisher of the CyberOSINT monograph

Mobile Yahoo Is Just Moving Right Along

May 4, 2015

What’s with the Yahoo? I know the company has been struggling with revenues. There have been executive shuffles. The mail service is wonky.

I read “How Marissa Mayer Mobilized Yahoo” in hopes of finding some answers to the mysteries of creating a new password for Yahoo email or configuring MyYahoo settings so actual content appears. I yearn for more information about Yahoo’s advanced search technology. Oh, I thirst for information.

I learned:

Yahoo believes there are signs that Mayer’s bet on mobile is paying off already. Some 575 million of its 1 billion users now access offerings such as the Yahoo app, Yahoo Mail, Yahoo Weather, Yahoo News Digest, and Flickr on mobile devices. Its rate of mobile growth outpaces the industry average. In 2014, the first year the company broke out mobile revenue, it reported grossing $1.2 billion in the category. “We had to build that—the people, the core competencies, the product base, the users, the traffic, and that revenue—from scratch,” Mayer says. “And we did it really quickly.”

Yep, mobile. Search and service stability?

The write up reports?

Employees in the company’s media division can complain that bureaucracy substitutes for a clear sense of direction. One ex-employee reports that people still at the company grumble of months-long waits for required approvals on projects. But at least in mobile, which is a top-priority focus, Yahoo does seem to be moving fast.

Yes, fast. Mobile.

The article states:

Almost every day, she says [Marissa Mayer] , she hears from people who are “surprised” by how good Yahoo’s mobile apps are. It’s time to stop being surprised. For the first time in years, Yahoo is positioned for some kind of future success, whether mild or bold. It’s not the company she inherited, and that’s a victory that no one—not even a cabal of angry investors—can take away from Marissa Mayer.

Well, maybe. What about search? What about that flashy information access technology? What about revenue growth? What about those acquisitions? What about juicy profits?

The answer is, it seems, “Mobile.”


Stephen E Arnold, May 4, 2015

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