Autonomy Ad
February 25, 2009
This is a small item, but I found it interesting. I flipped through the January / February 2009 issue of CIO Insight, I noticed that the publication had 34 pages. Autonomy bought a full page ad with the catchy headline “Autonomy Dominates Enterprise Search.” I also noted that dtSearch bought a full page ad with the headline “Instantly Search Terabytes of Text.” Two search engine vendors accounted for 1/17th of the content of CIO Insight. Is search becoming the next major source of ad revenue for hard copy publications? CIO Insight may need to make more ad sales calls on search and content processing vendors because the magazine seems to be shrinking with each issue. Too bad. I enjoyed the financial analyses of information systems even if the numbers were plucked from the wild blue yonder.
Stephen Arnold, February 25, 2009
Comments
-
- Subscribe to Beyond Search
Feature archive
News archive
-
