ChaCha Boogies Past Google SMS
February 26, 2009
Forbes Magazine makes a big deal of data that assert ChaCha.com is the “fastest growing SMS search provider.” The story seems to be a news release on the Forbes Web site. No matter. You can read the item here. The firm generating the data is the Nielsen Company. The quote in the write up is alleged to be that of David Gill, Director of Mobile Media. He opined:
ChaCha is a company to watch within the SMS space. When we look at the leading SMS brands today, we’re not surprised to see Twitter and Facebook in the top 10, but the rapid growth of ChaCha in just one year is impressive. Certainly the trended data shows them headed to the front of the pack for SMS search.
I believe this. Google is not pulling its cart too quickly in the mobile messaging space. I would point out that the outfit to watch in SMS mobile search or whatever the sector is may not be ChaCha.com. What’s Twitter’s footprint? When I think of real time search, I think Twitter first. Run queries on both systems. Let me know which is more useful in your view.
Stephen Arnold, February 26, 2009
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