Grokker Mystery
August 22, 2009
I was calling some of the search and content processing vendors to update information today. I dialed Grokker at 1 866 968 4765 and 1 415 398 0820. Both lines were disconnected. The Web site remains online. When this happens and I mention that the company seems to be drifting or cut loose, I often get a flood of angry emails. Okay, let’s assume Grokker is alive and well. Let’s assume that its enterprise repositioning worked. Let’s assume that the reason no one is answering the phone is because the company is really busy.
Image of a Grokker interface.
I think that when phones go unanswered, the reason is positive. Some prospects may, on the other hand, conclude that the company is no longer in business or some other grave issue has surfaced. You decide. [a] In business and so busy the company can’t answer the phone. [b] Out of business. [c] Hey, we are in business and we have a free spirited way of doing business.
Stephen Arnold, August 22, 2009
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9 Responses to “Grokker Mystery”
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Steve and loyal readers of Beyond Search,
Let me clarify the purported mystery…. As many of you know, Groxis had gone through tumultuous times following the dot.com days. Having survived the dot.com generation as a company able to create glowing expenses, it needed to learn how to come to terms with revenue generation. My predecessor (Brian Chadbourne) and I attempted to right the ship and seek out the best path forward.
I took over as Groxis’ CEO in September of 2007 and it became almost immediately apparent that Groxis’ sweet spot was and is with content creators and aggregators–publishers large and small, traditional aggregators, syndicators and others of the content world. This is a group of clients who have a need, for whom Groxis is compelling and a “need-to-have,” not “nice-to-have” purchase. They are also a group of prospects with sales cycles that are manageable for a small company. So we moved down that path. With a great team we were able to make quick changes to the product, making it more vital and current. We jettisoned many old product lines in favor a short list to whom we had the resources to sell. The results were great and we were on track to a cash flow positive Q4 of 2009.
Unfortunately, in Q2 of 2008, we were also on track to close a Series D round of funding, necessary to allow Groxis to move quickly enough to succeed. The round was all but completed in Q3 along with the onset of the economic downturn. With the change in the economy our Series D investors decided that it was not feasible to continue with that financial plan. This was a reality, despite a rich pipeline and refurbished products.
Thanks to a diligent and hardworking team at Groxis, we did our best through 2008 but by the end of Q1 of 2009 the only feasible next step was to close down the current operation. We closed down the day-to-day operation in March 2009. Since that time I have been negotiating with possible acquirers and investors. We have had a great response only time will tell whether a long term solution will emerge.
Thanks for your interest in Groxis, Steve. I’ll keep you posted.
Randall Marcinko, CEO
Groxis, Inc.
randy@marcinko.com
[...] news stuff ruffles the addled goose’s feathers. A post in response to my observation that Grokker was not answering its telephone brought this post to the Beyond Search Web log. The [...]
[...] more information, see Groxis CEO Randy Marcinfo’s comment about the financial situation of Groxis on Steve Arnold’s Beyond Search Web log. posted by ecorrado at 11:09:50 [...]
Aughh!! I can’t tell you how much I already miss Groxis’ Grokker. It was the fastest, most thorough, most unbiased (unlike Google) of all the search engines I’ve found. Too ironic – Google thrives financially on advertisers, whose cash skews every search towards more advertisers. Groxis, who offers a pure search-and-deliver product, has to fold it up while looking for backers.
I could find anything with Grokker, no matter how little info I gave it, with minimal redirect or frustration. Mr Marcinko / Groxis, best of luck. I hope Grokker returns.
I am a high school science research teacher. My students loved using your visual search tools and it got them started on many research paths for the last 2 years. You are sorely missed. Please let me know of any continuation of your search engine and good luck!
Randy is the worse ceo and terrible business man on the planet I
have done business with him- he deliberlately lied and mislead on contracts that he was obliged to pay and did not ever do what he said he would as the ceo.
his explanation above is a cover your butt for a terrible job well done
bye to you randy you are a legend in your own mind- your investors should go to jail for investing in you.
the product is never the issue good leadership is who hire Randy???
Laurie, actually Google is one of few search engines that do not skew their results based on cash from advertisers. They base their search results on popularity of the website and connections to that website. That is why they have become so popular, because, at the time Google was created, they were the only search engine that did not skew results.
The pay-per-click ads system that Google has is only for those sidebar ads and the ads you see at the top or bottom of some pages (such as this one). Those are based on you searches, but they are not part of your search results.
Google was founded, and has become one of the most successful companies in the world, based on an unbiased search engine, so you can be certain that they will never bias their search results.
Sorry to hear about your problems. Good luck in the future.
Sad to see it gone. Microsoft brags about Bing being a decision engine, but I find that it lags behind Google’s results, and Google is not a decision engine Grokker was.