PCWorld Reports DOJ Search Thinking

February 20, 2010

Yahoo Microsoft Deal Makes Bing Better, DOJ Says” caught my attention. In my opinion, a key passage was:

The [Department of Justice’s] reasoning is simple: By handling the back end of all Yahoo searches, Microsoft will gain access to almost three times the search queries it’s getting with Bing alone. The extra data will speed up Bing’s automated learning, helping the search engine return more relevant results, especially with rare queries, the DOJ says. In other words, Bing will have a better chance of finding what you’re looking for the first time around.

I suppose.

My view is that an outfit that has a significant market share lead can pretty much do what it wants. Competitors can surf the market economy. My question is, “Does the DOJ know more about search methods than some of the attorneys whose search expertise with which I am familiar?”

Stephen E Arnold, February 20, 2010

I was not paid to write this opinion. I am reporting my not getting paid to write this item to the DOJ.

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