XML Specialist Explains Google Book Settlement to Publishers
July 10, 2012
Advertising Profits recently reported on the results of a March webinar poll by the enterprise software company MarkLogic in the article “Mark Logic Delivers Educational Webinar on Google’s Settlement with the Publishing Industry.”
According to the article, attendees of the webinar (with record setting registrations) learned practical ways that organizations can exploit the landmark settlement between Google and book publishers as an extraordinary business opportunity in online publishing.
When highlighting the results from the webinar poll, the article states:
“When asked if their company’s content was in the appropriate format for Google Book Search to ingest/index, 68 percent of respondents said no or not sure. As for how the audience views Google Book Search, 51 percent of respondents saw it as an opportunity for their business and six percent deemed it a threat. 35 percent stated that Google Book Search was both and just eight percent replied neither.”
In addition to the webinar, MarkLogic has made resources available for continued education on the Google Book Search settlement on the company’s Web site.
The is certainly an interesting marketing angle to use XML professonals to explain the intricacies of the Google settlement with publishers.
Jasmine Ashton, July 10, 2012
Sponsored by PolySpot
Traditional Publisher Spots Web Display Ad Woes
July 9, 2012
I read “Analysis: Microsoft Loss Reflects Web Display Ad World’s Woes.”
Is there a difference between knowing about a problem and fixing the problem? I think there is.
I find it fascinating when a management and growth challenged publishing company spots management and growth woes in a software company. The headline is a trifle cryptic. The “loss” refers to Microsoft’s interesting nuking of its $6.3 billion property aQuantitative. The number is interesting because it is not too far from the money Thomson Corp. paid for Reuters in 2007. More about this Thomson Reuters $17 billion deal in a sentence or three.
A rubber stamp to avoid.
The story makes the point that the notion of charging people to put ads on a Web site is not working out as planned. There is some explanation of why Web ads are not delivering; for example, Web pages are not where the action is. TV advertising is. Dave Morgan, “a veteran and entrepreneur,” is quoted as saying, “That’s where the big money and margins are.” Omitted is the requirement of an engaged audience, but that’s neither here nor there.
The other hot methods for online advertising are, according to Wine.com CEO Rich Bergsund Bergsund, “a lot of display ads, but now mainly uses Google paid-search, affiliate marketing and comparison shopping engines.”
No push back from me. I have three points to make:
First, Thomson Reuters may be fast approaching its own write off opportunity. The Thomson Reuters hook up is, in my opinion, starting to look like an even higher stakes game than the Microsoft aQuantitative marriage.
Second, traditional publishers and professional publishers are able to write about what works to generate money. Raising subscription prices and pay walls work but don’t generate the type of revenue that keeps huge information outfits out of the Sea of Red Ink. What’s fascinating is that traditional publishing and information companies can describe a problem and its fixes, but these same companies do not seem to be able to implement these solutions. I find this fascinating because the stakes are much higher than run-of-the-mill Monday morning quarterbacking.
Third, big does not translate to sustainable. The Microsoft aQuantitative is a recent case example of how spreadsheet fever makes financial services firm drool and quiver with joy. The actual management and fiscal reality demands severe and painful action.
Net net: I think there may be more cutbacks at Microsoft and in companies like Thomson Reuters. Just my viewpoint.
Stephen E Arnold, July 9, 2012
Sponsored by Polyspot
Inteltrax: Top Stories, July 2 to July 6
July 9, 2012
Inteltrax, the data fusion and business intelligence information service, captured three key stories germane to search this week, specifically, some of the more interesting niches in the industry.
America’s passtime takes front and center stage in our story, “Baseball and Analytics Hit a Home Run,” which showcases the data explosion in the sport.
Wall Street, too, is a big center of analytic thought and our story, “Analytic Financial Trends” unlocks some of the big moves happening.
Finally, Washington has long been a supporter of big data and our story, “Data Mining to Play Role in 2012 Election” shows that Obama, Romney and other offices are using this technology to their advantage.
Analytics is invading our world, often in the most unexpected places. This is just a small sampling of the deep research we provide every day.
Follow the Inteltrax news stream by visiting www.inteltrax.com
Patrick Roland, Editor, Inteltrax.
July 9, 2012
AccessData and dtSearch Team Up for Connectors
July 9, 2012
Market Watch recently published the news release “AccessData and dtSearch Announce New AccessData Offering of Connector Libraries for Developers Using the dtSearch Engine.” The article discusses a new text indexing solution that repackages eDiscovery product lines with robust and flexible data connectors.
According to the article, these connectors are currently available for Microsoft Exchange – any user mailbox; Symantec Enterprise Vault (Exchange) – archived Exchange user mailboxes; Oracle URM – all documents. There are also plans to include other content repositories in the near future.
When discussing the new data connectors, Devin Krugly, VP of Marketing and Business Development at AccessData explains:
“These data connectors are purpose-built to integrate with dtSearch technology and allow for full text indexing of a repository’s content. These indexes can then be used to support a wide variety of business solutions including records management, information governance, internal investigations, audit and e-discovery. The harmony of the AccessData connector packages along with the broad data and fielded search options of dtSearch make this OEM offering a malleable addition for solutions of all sizes.”
Based on the expertise that both companies independently bring to the table, I am excited to see what this product brings to the enterprise search industry.
Jasmine Ashton, July 9, 2012
Sponsored by PolySpot
A Visual Way to See What is Changing Within Wikipedia
July 9, 2012
Wikipedia is a go to source for quick answers outside the classroom, but many don’t realize Wiki is an ever evolving information source. Geekosystem’s article “Wikistats Show You What Parts Of Wikipedia Are Changing” provides a visual way to see what is changing within Wikipedia.
The performance program was explained as:
“Utilizing technology from Datasift, a social data platform with a specialization in real-time streams, Wikistats lists some clear, concise information you can use to see how Wikipedia is flowing and changing out from under you. Using Natural Language Processing, Wikistats is able to suss realtime trends and updates. In short, Wikistats will show you what pages are being updated the most right now, how many edits they get by how many unique users, and how many lines are being added vs. how many are being deleted.”
Enlightenment was gained when actually viewing the chart below:
This program calculates well defined reports on Wikipedia’s traffic, and Wiki frequenters might find the above chart surprising. The report in this case shows the reality that Wikipedia is an over flowing pool of information.
We are not saying Wikipedia is unreliable, but one should never solely rely on one information source. The chart simply provides a visual way to see what is changing within Wikipedia and help users understand how data flows. This programs potential for real time use on other sites could be tremendous.
Jennifer Shockley, July 9, 2012
Twitter Search and Discovery Overhaul
July 9, 2012
Twitter’s search and discovery side is about to get a significant upgrade, according to The Next Web’s “Twitter Is Poised to Overhaul Its Search and Discovery Features.” Writer Jon Russell points to a tweet (naturally) from Twitter engineer Pankaj Gupta which heralded the change with a frustrating lack of detail. Absent a response to his request for more information, Russell can only offer educated speculation. He writes:
“Discovery and search are two crucial aspects of the service, which has seen its popularity grow tremendously in recent times. The service is used by all manner of Internet users, but is yet to really hit upon the right approach to provide a fully engaging and personal discovery experience.
“Business Insider suggested that the company is pursuing a direction that will see it compete with social aggregation app Flipboard. . . . Twitter’s last significant focus on discovery saw it introduce the ‘Discovery’ tab late last year, in a move aimed at helping to find and better curate content on the service, in a Flipboard-like fashion.”
Is the Flipboard theory correct? Or does Twitter have something entirely different up its sleeve? We should find out soon.
Cynthia Murrell, July 9, 2012
Sponsored by PolySpot
Considering Mobile Access Options for SharePoint
July 9, 2012
At the MSDN.com Blog, Kiril Matev looks at mobile SharePoint in his article, “Extending SharePoint to the Mobile Arena.” Matev has this to say on mobile usage,
Many companies already rely on SharePoint to encourage users to share information and enhance collaboration. It also helps to integrate structured and unstructured data stores that often build up across an organisation. Due to the central role that SharePoint plays in enterprise IT infrastructure, mobile productivity can only be enhanced in companies that use SharePoint if users are able to access SharePoint resources reliably and intuitively on their mobile devices.
He goes on to discuss:
. . . company data available on all mobile devices. Regardless of whether you have a BlackBerry®, iPhone®, Windows Phone or Android™ Smartphone or a tablet such as the Apple iPad, Samsung Chromebook/GalaxyTab or Blackberry Playbook. You can act independently SharePlus as one option, but points out that not all companies may find it as the best way to extend SharePoint to mobile. Mobile usage continues to grow.
It seems that the experts at Fabasoft Mindbreeze understand the importance of mobile access:
Smartphones and tablets are constant companions, indispensable in the business world. Information needs to be able to be exchanged at all times and wherever you are. Easily. Quickly. Securely.
Fabasoft Mindbreeze Mobile makes and freely – yet always securely. Irrespective of what format the data is in.
Read more about the full suite of solutions at http://www.mindbreeze.com/.
Phillip West, July 9, 2012
Sponsored by Pandia.com
The Ups and Downs of Cloud Technology
July 9, 2012
One of the greatest inventions of the last decade was the cloud. It has enabled countless numbers of companies access to software and services that traditionally have been unattainable due to cost. But even the cloud has a downside as the article, “Cloud Computing: Companies Worry about Unexpected Costs and Fees”, on the Formtek Blog examines. According to the article unexpected fees due to misuse and misunderstanding of cloud based software can be a real detriment to companies.
The article goes on to mention another possible problem facing companies adopting cloud software:
“The ease of getting started with cloud computing is also prompting many departments and groups to by-pass IT. But one problem with departments making an endrun is that, without central coordination of all computing activities, these organizations often will face higher overall costs because of duplication of services across different departments and the loss of volume discounting that may have been negotiated if all activities had been centrally coordinated.”
When it comes to product lifecycle management (PLM) software the cloud has been a true blessing. Suddenly small and midsized businesses are able to utilize time and money saving solutions that were reserved for only the most lucrative of businesses. We couldn’t agree more with the article’s assessment of the disconnect between departments when cloud software is mismanaged. For that reason we recommend Inforbix to companies seeking a cloud based PLM solution. As their Website explains,
“Inforbix helps you find, reuse, and share CAD files in your company no matter where they are located. Because Inforbix uses cloud technology, it takes no special skills or training to deploy and use.”
With their dedication to customer training and ongoing support Inforbix can help companies maximize the cloud without costly complications like the ones discussed in the article.
Catherine Lamsfuss, July 9, 2012
Kroll Overhauls Management
July 9, 2012
It is not unusual for a corporation to occasionally replace a few executives, but Altegrity’s Kroll just had a major personnel overhaul all within twenty days. We’re not sure what motivated this type of turnover in corporate management, but the press releases on Altegrity’s Web site announce all three of the new additions with glowing recommendations.
- May 30th was the beginning and brought, “Kroll Factual Data names Jennifer Byers Vice President, Product Development”, acknowledging her as bringing a wealth of experience in all aspects of deploying technical business solutions and applications.
- The next release followed shortly thereafter on June 5thwith, “Kroll Factual Data names Mike Mauseth Senior Vice President, Product Development” who will not only head the product development, but will also manage channels, alliances, marketing and analytics.
- The latest announcement came on June 19th in regards to “Kroll Factual Data names Michael Larkin Vice President, Risk Management”. The new VP of Risk Management has 22 year of vast experience in the industry and will be overseeing all initiatives and new business opportunities.
Kroll Advisory Solutions is a global leader in risk mitigation and response. The company asserts:
“Kroll delivers a wide range of solutions that span investigations, due diligence, compliance, cyber security and physical security. Clients partner with Kroll Advisory Solutions for the highest-value intelligence and insight to drive the most confident decisions about protecting their companies, assets and people.”
It appears Altegrity Kroll perceived the need for a personnel overhaul.
Jennifer Shockley, July 9, 2012
Protected: The Problems of eDiscovery Costs
July 9, 2012
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