Facebook Mounts Technical PR Push
November 26, 2012
Info World recently reported on Facebook’s appetite for crunching data reaching new highs in the article, “Facebook Pushes the Limits of Hadoop.”
According to the article, since the social media giant has a billion users and a requirement to analyze more than 105 terabytes every 30 minutes, it has reached the upper limits of raw Hadoop capacity. The desperate need for more data crunching has lead to the company’s launch of the Prism Project, which supports geographically distributed Hadoop data stores.
In order to compensate for Hadoop’s capacity deficiency, the article states:
“Facebook’s business analysts push the business in a variety of ways. They rely heavily on Hive, which enables them to use Hadoop with standard business intelligence tools, as well as Facebook’s homegrown, closed source, end-user tool, HiPal. Hive, an open source project Facebook created, is the most widely used access layer within the company to query Hadoop using a subset of SQL. To make it even easier for business people, the company created HiPal, a graphical tool that talks to Hive and enables data discovery, query authoring, charting, and dashboard creation.”
Facebook plans to open-source prism soon but it is pretty urgent to start generating revenue from mobile in order to supplement the money it has lost in advertising. Will it succeed? We will see.
Jasmine Ashton, November 26, 2012
Sponsored by ArnoldIT.com, developer of Augmentext
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