Google Stadia: Amazon Jungle Sounds Startling Googzilla Maybe?

April 9, 2020

I used to live in Campinas, Brazil. Not the jungle exactly, but in the 1950s there were some interesting critters roaming around. At night, if you were lucky, we could hear snuffing at door jams. Yep, big cats, and not the Instagram type either.

Amazon announced in the way of the Bezos bulldozer that it would be getting into the online game business. You can read about that move in “Amazon Pushes into Making Video Games, Not Just Streaming Their Play.”

That bulldozer gear shift may have frightened some Googlers. A lot. DarkCyber noted “Google Stadia Now Free to Anyone with a Gmail Address.” The write up stated:

Google’s video game streaming platform, Stadia, is now free to anyone with a Gmail address, the company announced on Wednesday. To sweeten the deal, Google is also giving new users two months of Stadia Pro — including access to nine games — for free. Existing Stadia Pro subscribers won’t be charged for the next two months of the service, Google said. Previously, access to Stadia required purchasing the $129 Google Stadia Premiere Edition, a bundle that includes a Chromecast Ultra, a wireless Stadia Controller, and three months of Stadia Pro, the service that offered free games and video streams up to 4K resolution and 60 frames per second with HDR lighting.

If free doesn’t work, what’s next? A Microsoft Bing play like paying people to use a Web search service which is not particularly robust. Perhaps Google will offer coupons or run discounts on weekends like Harbor Freight. Green Stamps were popular with my mother in the late 1940s. Maybe Google could try that as a way to generate some excitement?

How long will the Googlers working on games stick to the project? Google initiatives die when the wizards realize they might miss a bonus or be left out of a really hot project that will ignite their career.

Will online games become another Dodgeball? Wait, I hear the Bezos bulldozer. Even I am frightened of the sound of crushing hopes, dreams, and shopping options. Yikes. How fast can Googzilla run?

Stephen E Arnold, April 9, 2020


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