Quantum Management: The Google Method

December 27, 2023

green-dino_thumb_thumb_thumbThis essay is the work of a dumb dinobaby. No smart software required.

I read a story (possibly sad or at least bittersweet) in Inc. Magazine. “Google Fired 12,000 Employees. A Year Later, the CEO Says It Was the Right Call, Just Done in the Wrong Way” asks an interesting question of a company which has triggered a number of employee-related actions. From protests to stochastic parrots, the Google struggles to tailor its management methods to the people it hires.

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What happens when high school science club engineering is applied to modern tasks? Some projects fall down. Hello, San Francisco, do you have a problem with a certain big building? Thanks, MSFT Copilot. Good enough.

The story reports:

A few days ago, Google’s CEO Sundar Pichai openly acknowledged that the way Google managed the layoff of 12,000 employees, about 6 percent of its workforce, was not done right…. Initially, Google’s stance on the layoffs was presented as a strategic necessity, a move to streamline operations and focus on crucial business areas…. Pichai’s frank admission that the process could have been handled differently is a notable shift from the company’s earlier justifications??.

What I think this means is that Google’s esteemed leader made a somewhat typical decision for a person imbued with some of the philosophy of a non-Western culture. In 2023, Google has lurched from Red Alert to Red Alert. In January 2023, Microsoft seized the marketing initiative in the lucrative world of enterprise artificial intelligence. And what about some of Google’s AI demonstrations? Yeah, some were edited and tweaked to be more Googley. Then after a couple of high profile legal cases went against the company, Sundar Pichai has allegedly admitted that he has made some errors. 

No kidding. Like the architect engineers of the Florida high rise which collapsed to ruin the day of a number of people, mistakes were made. I suppose San Francisco’s Millennium Tower could topple over the holidays. That event would pull some eyeballs off the online advertising company.

The sad reality is that Google’s senior management is pushing buttons and getting poor results. The Inc. Magazine article ends this way:

The key questions moving forward are: Will Google face any repercussions for the way it handled the layoffs? What concrete actions will the company take to improve communication and support for its employees, both those who were let go and those who remain? And, importantly, how will this experience shape Google’s, and potentially other companies’, approach to workforce management in the future?

Questions, just not the right one. In my opinion, Google’s Board of Directors may want to ask:

Is it time to big adieu to Sundar Pichai and his expensive hires? With the current team in place, Google’s core business model at risk from ChatGPT-type findability services, legal eagles hovering over the company, and now a public admission that firing 12,000 wizards by email was a mistake, I ask, “What’s next, Sundar?”

Net net: The company’s management method (which reminds me of how my high school science club solved problems) is showing signs of cracking and crumbling in my opinion.

Stephen E Arnold, December 27, 2023

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