Pinterest Searches Now Powered by Dollars
December 15, 2017
Oh, Pinterest why did it take you so long? Search Engine Watch shares the long awaited and non-surprising news that: “Pinterest Moves Into Paid Search: What You Need To Know.” If you have a craft, design, decoration, wedding, book, dog, clothing, etc. business, then Pinterest Ads Manager is now open for business and ready to host your ads. Pinterest hopes that its new ad platform will deliver a competitive advertising experience similar to Google AdWords.
This announcement comes at the end of a lengthy campaign to get the product right, with early partners including eBay, Target, and bid management platform Kenshoo. The newly released self-serve paid search platform provides the same experience these early partners have enjoyed, without the need to go through Pinterest or a third party to get started. The Ads Manager allows brands to create and optimize their promoted Pins and will also track and report on campaign performance.
Pinterest has long desired to monetize its search and the image-driven social platform is perfect to suggest products and services to consumers. Monetizing search has its own unique challenges, but they are practically the same ones Facebook had when they launched their own ad platform. Pinterest used its statistics to lure potential advertisers:
97% of Pinterest searches are non-branded
There are now over 200 million Pinterest users (up from 150
million in 2016)
More than 2 billion searches take place on Pinterest each month
75% of all Pins saved by users come from businesses.
Pinterest heavily borrowed search ideas from other social networks, such as the keyword targeting. However, Pinterest wants to be seen as a separate and highlight its unique features as different Google’s AdWords. It is another market to target users and get attention to products. It is brand new and exactly the same!
Whitney Grace, December 15, 2017
Big Shock: Social Media Algorithms Are Not Your Friend
December 11, 2017
One of Facebook’s founding fathers, Sean Parker, has done a surprising about-face on the online platform that earned him billions of dollars. Parker has begun speaking out against social media and the hidden machinery that keeps people interested. We learned more from a recent Axios story, “Sean Parker Unloads on Facebook ‘Exploiting’ Human Psychology.”
According to the story:
Parker’s I-was-there account provides priceless perspective in the rising debate about the power and effects of the social networks, which now have scale and reach unknown in human history. He’s worried enough that he’s sounding the alarm.
According to Parker:
The thought process that went into building these applications, Facebook being the first of them, … was all about: ‘How do we consume as much of your time and conscious attention as possible?’
And that means that we need to sort of give you a little dopamine hit every once in a while, because someone liked or commented on a photo or a post or whatever. And that’s going to get you to contribute more content, and that’s going to get you … more likes and comments.
What’s at stake here isn’t just human psychology being exploited, though. It’s a major part of the story, but, as Forbes pointed out, we are on the cusp of social engineering via social media. If more people like Parker don’t stand up and offer a solution, we fear there could be serious repercussions.
Patrick Roland, December 11, 2017
Twitter Changes API Offerings and Invites Trouble
December 8, 2017
Twitter has beefed up its API offerings to users, but it comes with an increasing price tag. While that is not a huge issue for many people, it will invite some problem if not played properly. We discovered this interesting change in a recent Venture Beat piece, “Twitter’s New Premium APIs Give Developers Access to More Tweets, Higher Rate Limits.”
According to the story:
Twitter is offering a solution for developers who are angry about limitations imposed on their apps when they use the service’s free APIs. The company has now introduced premium APIs to bridge the gap between the free service and the enterprise-level tools it provides through Gnip.
Developers will likely welcome this solution, though many will also say it’s long overdue. After the company’s mea culpa at its Flight conference in 2015, Twitter has made efforts to understand developers’ needs and has reallocated resources, including selling its Fabric mobile developer platform to Google.
Time will tell if this uptick in API accessibility will help Twitter financially. The company has long been seeking a financial home run since going public. While there are several ways APIs can solve outside problems and bring stability to a company, this can also fall flat on its face. Especially if developers don’t want to pay the fees or if the APIs don’t live up to the hype. Fingers crossed.
Patrick Roland, December 8, 2017
Some Think the Time Has Come for Government Regulation of Social Media
December 7, 2017
In this era of fake news and data hacking, some people think it’s time for the government to step in and help. As the stakes get higher, commentators think that we can no longer police ourselves on the internet. This thought was brought up in a recent Bill Moyers piece, “The Facebook Inside Facebook.”
According to the story:
But in the US, it’s time to consider more dramatic measures. Speaking of disclosure, many social scientists outside the company would like Facebook to open up more of its data — for one reason among others, to understand how their algorithms work. There are those in the company who say they would respond reasonably if reformers and researchers got specific about what data they want to see. What specifically should they ask?
Should there be, along British lines, a centrally appointed regulatory board? Since 2003, the UK has had an Office of Communications with regulatory powers. Its board is appointed by a Cabinet minister.
This is an interesting prospect. Perhaps an FCC-style regulatory commission could help weed out all the quirks that make social media potentially dangerous. Even Mark Zuckerberg’s mentor thinks the time has come. However, all of this would require Facebook to open up their algorithms to outside eyes and, as anyone remotely interested in social media knows, those codes are the company’s bread and butter. We think it’ll be a snowy day in Death Valley before Silicon Valley welcomes oversight.
Patrick Roland, December 7, 2017
Google Told to Rein in Profits
December 5, 2017
Google makes a lot of money with their advertising algorithms. Every quarter their profit looms higher and higher, but the San Francisco Gate reports that might change in the article, “Google Is Flying High, But Regulatory Threats Loom.” Google and Facebook are being told they need to hold back their hyper efficient advertising machines. Why? Possible Russian interference in the 2016 elections and the widespread dissemination of fake news.
New regulations would require Google and Facebook to add more human oversight into their algorithms. Congress already has a new bill on the floor with new regulations for online political ads to allow more transparency. Social media sites like Twitter and Facebook already making changes, but Google has not done anything and will not get a free pass.
It’s hard to know whether Congress or regulators will actually step up and regulate the company, but there seems to be a newfound willingness to consider such action,’ says Daniel Stevens, executive director of the Campaign for Accountability, a nonprofit watchdog that tracks Google spending on lobbyists and academics. ‘Google, like every other industry, should not be left to its own devices.’
Google has remained mostly silent, but has made a statement that they will increase “efforts to improve transparency, enhance disclosures, and reduce foreign abuse.” Google is out for profit like any other company in the world. The question is if they have the conscience to comply or will find a way around it.
Whitney Grace, December 5, 2017
Filtering: Facebook Asserts Filtering Progress
November 29, 2017
i read “Hard Questions: Are We Winning the War on Terrorism Online?” The main point is that Facebook is filtering terrorism related content. Let’s assume that the assertion is correct. Furthermore, let’s assume that private group participants are reporting terror-related content so that information not available to the general Facebook community is devoid of terror related content.
This appears to be a step forward.
My thought is that eliminating the content may squeeze those with filtered messages to seek other avenues of information dissemination. For most people, the work arounds will be unfamiliar.
But options exist, and these options are becoming more widely used and robust. I remind myself that bad actors can be every bit as intelligent, resourceful, and persistent as the professionals working at companies like Facebook.
Within the last four months, the researchers assisting me on the second edition of the Dark Web Notebook have informed me:
- Interest in certain old-school methods of online communication has increased; for example, text communication
- Encrypted apps are gaining wider use
- Peer-to-peer mechanisms show strong uptake by certain groups
- Dark Web or i2p communication methods are not perfect but some work despite the technical hassles and latency
- Burner phones and sim cards bought with untraceable forms of payment are widely available from retail outlets like Kroger and Walgreens in the US.
Those interested in information which is filtered remind me of underground movements in the 1960s. At the university I attended, the surface looked calm. Then bang, an event would occur. Everyone was surprised and wondered where that “problem” came from. Hiding the problem does not resolve the problem I learned by observing the event.
The surface is one thing. What happens below the surface is another. Squeezing in one place on a balloon filled with water moves the water to another place. When the pressure is too great, the balloon bursts. Water goes in unexpected places.
My view is that less well known methods of communication will attract more attention. I am not sure if this is good news or bad news. I know that filtering alone does not scrub certain content from digital channels.
Net net: Challenges lie ahead. Net neutrality may provide an additional lever, but there will be those who seek to circumvent controls. Most will fail, but some will succeed. Those successes may be difficult to anticipate, monitor, and address.
Facebook filtering is comparatively easy. Reacting to consequences of filtering may be more difficult. It has taken many years to to achieve the modest victory Facebook has announced. That reaction time, in itself, is a reminder that there is something called a Pyrrhic victory.
Stephen E Arnold, November 29, 2017
Stephen E Arnold, November
Facebook and Foreign Policy
November 9, 2017
I knew online was important when I became involved in the commercial database sector in 1981. At that time, the idea that accessing online information to look up citations in Pharmaceutical News Index would mature into a policy crushing machine.
After reading “Facebook Can’t Cope with the World It’s Created,” I realized that online has arrived at the big dance. The company, however, lacks the jazzy moves of a John Travolta stayin’ alive.
Foreign Policy does not do fluffy “real news” write ups. You will have to navigate to the original at the link provided or make your way to a real library where the snappy publication is available.
I noted this assertion—well, maybe “real” news—in the article about everyone’s favorite social network:
On an earnings call earlier last week, Zuckerberg told investors and reporters “how upset I am that the Russians tried to use our tools to sow mistrust,” adding that he was “dead serious” about findings ways to tackle the problem. That would be a positive step — but it must also extend to examining Facebook’s tricky impacts in the rest of the world.
But the ace statement in the article is this observation, which I assume is 100 percent on the money:
In Myanmar today, Facebook is the internet.
There are some interesting groups in Myanmar, and it is reassuring to know that Facebook has everyone’s interests in mind. Free communication flows, friends, and nifty private groups.
What could possibly be untoward with these essential, unregulated modern functions? The government authorities are probably avid Facebookers too.
Stephen E Arnold, November 9, 2017
SEO Benefits Take Time to Realize
October 30, 2017
In many (most?) fields today, it is considered essential for companies to position themselves as close to the top of potential customers’ Web search results as possible. However, search engine optimization (SEO) efforts take time. Business 2 Community explains “Why It Takes Six Months to Improve Search Rankings.” Marketers must accept that, unless they luck out with content that goes viral, they will just have to be patient for results. Writer Kent Campbell explains five reasons this is the case, and my favorite is number one—search systems were not built to aid marketers in the first place! In fact, in some ways, quite the opposite. Campbell writes:
Bing and Google Serve Their Searchers, Not You.
A search provider’s primary concern is its users, not you or any other business that’s fighting for a spot on the first page. The search engine’s goal is to provide the best user experience to its searchers; that means displaying the most relevant and high quality results for every search query. Both Bing and Google watch how people react to content before they decide how visible that content should be in results. Even when content has had a lot of SEO therapy, the content itself has to be spot-on. This is why Google evaluates every piece of content on more than 200 ranking factors and ensures that only the best quality pages make it to the top 10. The best way to make it to the first page is by aligning yourself with Google’s objective, which is to serve its users.
A company might be seeing slow results because they hesitated—Early Movers Have an Advantage is the second reason Campbell gives. On the other hand, at number three, we find that Creating Quality Content Takes Time. Then there is the fact that Link Building Is Not as Simple as Before. Finally, there’s this more recent complication—Social Media Also Impacts Rankings these days. See the article for Campbell’s explanation for each point. He concludes with a little advice: companies would do well to consider their SEO efforts an ongoing cost of doing business, rather than an extraordinary item.
Cynthia Murrell, October 30, 2017
Instagram Milestone: 800 Million Monthly Active Users
October 27, 2017
If there were any doubts that Facebook’s 2012 purchase of Instagram was a good idea, this should put them to rest—SiliconBeat reports, “Facebook-Owned Instagram Reaches 800 Million Monthly Active Users.” Reporter Queenie Wong writes:
The photo-sharing app reached 800 million monthly active users, Carolyn Everson, Facebook’s vice president of global marketing solutions, announced at an advertising event in New York Monday. That’s an uptick of 100 million monthly users since April. Instagram also grew its daily active users to 500 million and reached 2 million advertisers. Facebook bought Instagram for $1 billion in cash and stock in 2012. So far, the social media giant’s purchase appears to be paying off. Analysts have noted before that Instagram was a good investment for Facebook because it gave the company an app that was popular among teens.
Wong concludes by reminding us that Instagram has recently been competing with Snapchat with its own version of temporary posts, Stories. In fact, Facebook just announced the ability to cross-post Stories between the two platforms.
Cynthia Murrell, October 27, 2017
Wave of Fake News Is Proving a Boon for the Need for Humans in Tech
October 20, 2017
We are often the first to praise the ingenious algorithms and tools that utilize big data and search muscle for good. But we are also one of the first to admit when things need to be scaled back a bit. The current news climate makes a perfect argument for that, as we discovered in a fascinating Yahoo! Finance piece, “Fake News is Still Here, Despite Efforts by Google and Facebook.”
The article lays out all the failed ways that search giants like Google and social media outlets like Facebook have failed to stop the flood of fake news. Despite the world’s sharpest algorithms and computer programs, they can’t seem to curb the onslaught of odd news.
The article wisely points out that it is not a computer problem anymore, but, instead, a human one. The solution is proving to be deceptively simple: human interaction.
Facebook said last week that it would hire an extra 1,000 people to help vet ads after it found a Russian agency bought ads meant to influence last year’s election. It’s also subjecting potentially sensitive ads , including political messages, to ‘human review.’
In July, Google revamped guidelines for human workers who help rate search results in order to limit misleading and offensive material. Earlier this year, Google also allowed users to flag so-called ‘featured snippets’ and ‘autocomplete’ suggestions if they found the content harmful.
Bravo, we say. There is a limit to what high powered search and big data can do. Sometimes it feels as if those horizons are limitless, but there is still a home for humans and that is a good thing. A balance of big data and beating human hearts seems like the best way to solve the fake news problem and perhaps many others out there.
Patrick Roland, October 20, 2017
-
- Subscribe to Beyond Search
Feature archive
News archive
-
