Factoid: Google Search Volume

February 13, 2010

Short honk: comScore released some Web search data. I scanned the various analyses and breezed through the numbers. Not much of a change. The Google, according to comScore, is in the 65 percent market share red zone. Microsoft Bing is growing as Yahoo flounders. Ask.com? I don’t really know, but I noticed that the Jeeves character is back in UK Ask.com adverting. I did spot one fact that struck me as interesting. The source was the write up “Bing Boings but Google Grows.” I am not sure what a “boing” is, but it is onomatopoeic I suppose. Perhaps the writer at Network World has a yen for tintinabulating terms. Anyway, here is the factoid:

Google Sites’ search query volume grew 21 percent, driven both by gains in searches per searcher (up 10 percent) and unique searchers (9 percent).

Why is this compelling? Well, the query volume means more users running more queries. And there is the steady search growth of the YouTube video combine. The unique searchers numbers means that the GOOG is snagging fresh tuna.

Stephen E Arnold, February 12, 2010

No one paid me to write this. Because I mentioned tuna as a type of user, I shall report my failure to land money to the Coast Guard.

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