Nextag Troubleshoots Declining Google Web Traffic
November 26, 2012
Relying on Google alone for Web site traffic is tricky business. In the New York Times article, “Google Casts a Big Shadow on Smaller Web Sites,” Steve Lohr and Claire Cain Miller look at the comparison shopping Web site Nextag.com’s bout with declining Google traffic. After Nextag engineers tested their side of the matter and found no issues, they doubled their spending on Google paid search advertising in the last five months. The move was seen as a necessity considering the amount of Web traffic Nextag received from both free and paid search ads. The issue has also gotten the attention of the US government because of possible antitrust violations. The author’s add this about Nextag’s next move:
His Google traffic now costs more. Two years ago, 60 percent of Nextag’s traffic from Google was from free search and 40 percent paid — people clicking on ads Nextag bought. Today, it is 30 percent free and 70 percent paid.
But his company has also shifted its strategy to become less vulnerable to Google’s charge into commerce. It has invested heavily in its underlying technology to help Web sites attract visitors, especially ones most likely to buy their goods.
The article is a good overview of the pitfalls when relying on Google advertising and what direction the issue is headed. One way to shift strategy from advertising is by enriching your Web site experience for visitors with a powerful search feature. InSite from Mindbreeze is one cost-effective and no-install required option worth looking at. InSite gives a custom searching experience unique to the user with the added benefit of mobile capabilities.
Philip West, November 26, 2012
Sponsored by ArnoldIT.com, developer of Augmentext
Open Source Cloud Company Expands
November 26, 2012
Clouds expand and contract based on heating and cooling. Cloud computing companies expand based on how many partners and funding they receive. Network World tracked down a company that is following this economic trend: “RightScale Joins OpenStack, Supports Rackspace’s Open Cloud.” RightScale’s software is used to manage private and public clouds, and it will join with Rackspace to support its open source project. Rackspace has an OpenStack-powered Cloud. OpenStack is gaining more traction and this also that RightScale is dedicated to include open source choices for its customers.
“ ‘Enterprise interest in OpenStack continues to increase,’ says RightScale CEO Michael Crandell. Rackspace’s open source cloud aligns closely to the OpenStack trunk code, which minimizes proprietary extensions, he says. RightScale already works as an integrator with a variety of other public and private cloud platforms…on the private cloud side, RightScale can be used to manage workloads on the OpenStack, CloudStack and Eucalyptus platforms, all of which are open source.”
This partnership does not come as a surprise, as more companies are understanding the benefits of Cloud computing and storage, not to mention the cost-effectiveness of open source. They need to remember, however, that Cloud enterprises need to be searched as much as site-based storage. They may want to give LucidWorks’ search applications a look, a trusted industry leader.
Whitney Grace, November 26, 2012
Sponsored by ArnoldIT.com, developer of Augmentext
Protecting and Maintaining Web Site Search Rankings
November 23, 2012
Web site search rankings are important. There is no denying that search engine optimization (SEO) is an important and necessary endeavor for those who earn their livelihood on the Web. But getting there is only half the battle when it comes to SEO. Simply achieving the rankings isn’t enough – you must hold onto them. Entrepreneur tells us how in, “3 Steps to Protecting Your Website’s Search Rankings.”
The author begins:
You’ve worked hard to follow search engine optimization (SEO) best practices to earn high rankings for your website in the search engine results pages (SERPs). After weeks or even months of content creation, customer outreach and link building efforts, you’ve finally reached a coveted spot in the rankings. Unfortunately, your hard work isn’t over. To understand why, think about the difficulty of maintaining your ideal body weight. While taking off pounds can be a challenge, keeping the weight off is often an even bigger struggle. Similarly, maintaining high rankings in the natural search results can be even more of a challenge than obtaining them in the first place.
One way to add a level of currency and usability to your Web site (both of which improve SEO) is to add an effective Web site search function like Fabasoft Mindbreeze Insite. Insite comes from a trusted leader in enterprise, Fabasoft Mindbreeze, and its automatic indexing is maintenance free and requires no installation. Insite is just one way to ease the heavy burden of Web site maintenance and the struggle to achieve and maintain high search engine rankings.
Emily Rae Aldridge, November 23, 2012
Sponsored by ArnoldIT.com, developer of Augmentext.
Synata Unveils SAAS for the Enterprise
November 22, 2012
Synata is a San Francisco start-up that is soon to unveil as disruptive search platform for the enterprise cloud. As part of their efforts, they are seeking the opinions of major users of the following services: LinkedIn, Google Apps, and Zendesk. The San Francisco Chronicle gives the full perspective in, “San Francisco Startup Bringing Enterprise Search to the Cloud, Looking to Talk to Salesforce, LinkedIn, Zendesk, and Google Apps Users.”
Patrick White, the founder of Synata, gives his overview of the product:
‘Call it decision-point data, or real-time insight, or anything you want, but we’re going to make it insanely simple to search across your cloud data sources easily and get answers quickly.’ said Patrick White, Co-founder and CEO . . . But, the vision for Synata isn’t just about search – it’s also about giving users a really elegant way view data about a single topic or person, even when that data comes from a lot of different places. Eventually the platform will allow users to answer hard questions and find connections in their data they never knew were there.
It looks like Synata is doing two things: enterprise search and Web site search. We have not had much experience with this new product, but it seems like Fabasoft Mindbreeze might already be tackling both of these tasks. Fabasoft Mindbreeze Insite offers Cloud based maintenance-free Web site search for your public facing sites. Fabasoft Mindbreeze Enterprise offers an enterprise search solutions that works as a standalone piece or serves as a compliment to an existing Sharepoint infrastructure. Either way, service is quick, customer-oriented, and cost-efficient. New and exciting names and ideas will continue to pop up in the enterprise world, but sometimes its good to stick to the ones that you know, like Fabasoft Mindbreeze.
Emily Rae Aldridge, November 22, 2012
Sponsored by ArnoldIT.com, developer of Augmentext.
Big Money for Open Source Company
November 22, 2012
If someone told you that there wasn’t any money to be made in open source technology, first tell them they are extremely wrong and then have them read this article from Tech Crunch called “Open Source Business Intelligence Company Pentaho Lands $23 Million Series C.” Pentaho is an open source business intelligence vendor and the company landed $23 million in funding from investors, the biggest contributor being New Enterprise Associates. Pentaho has led four prior funding rounds, bringing the total to $55 million.
Going over the company’s history, this is another success for them:
“The company was founded in 2004 and raised a $5 million series A from New Enterprise Associates with participation from Index Ventures. It later raised a $8 million series B from the same two firms in 2006. Venture Beat reported a $12 million 3rd round from Benchmark Capital in 2008, and according to SEC documents Pentaho raised an additional $7 million from undisclosed investors in 2010.”
As a major player in the open source field, Pentaho has most notably been known for its software that adds native support for NoSQL Databases, Apache Hadoop distributions, columnar databases, and traditional relational databases. Its Kettle, an data integration platform, was released earlier this year. Pentaho will use the money to fund more open source projects. We have to wait and see what develops. We already know what is to develop with LucidWorks, an open source search company. LucidWorks is where the open source search experts are and they have some of the most robust and powerful search applications for Big Data and the Cloud.
Whitney Grace, November 22, 2012
Sponsored by ArnoldIT.com, developer of Augmentext
Web Site Redesign Important for Many Reasons
November 21, 2012
When organizations want to redesign their Web presence, reasons like updating content or refreshing the look and feel are often tops. But with the increased news and controversy surrounding the Google algorithm, usability and search engine optimization should be reasons that make that list as well. Search Engine Watch adds SEO considerations to the topic of Web site redesign in, “Website Redesign? Get Some SEO Consultation Before You Launch.”
The author writes that organizations often get to the topic of SEO long after those initial discussions of color, content, and other cosmetics:
It’s typically not until launch is around the corner that folks start asking about SEO. ‘Sometimes’ they have serious discussions about usability . . . Usability and SEO go hand-in-hand. Search engines want to rank websites that provide a quality user experience for the searcher. How that’s defined can be somewhat subjective (every website is unique and its target audience will also be unique).
One way to increase usability and the overall user experience is to incorporate effective search. Fabasoft Mindbreeze Insite offers a cloud-based search service that requires no installation or maintenance and recognizes the semantics that are important to you and your user. Fabasoft Mindbreeze as a company has been an important and growing leader in enterprise services, offering a wide range of enterprise solutions. Consider adding Insite to your Web redesign plans, ensuring the SEO and usability are addressed just as thoroughly as look and feel.
Emily Rae Aldridge, November 21, 2012
Sponsored by ArnoldIT.com, developer of Augmentext.
Print is Dead but Journalism is Still Alive
November 20, 2012
Print media is going down, while digital media continues to grow. Big news moguls have been commenting that anyone with a computer or phone can be a reporter, but that leads into the quantity vs. quality argument. But with the digital media onslaught, new tools have entered the journalism world that makes the field better. Computer World makes note of a new tool in “Open Source Spotlight: How DocumentCloud Adds Depth to Digital Journalism.”
DocumentCloud is an open source product designed for the Internet journalist or college student. It provides bibliographic information, annotation tools, and a Cloud where it can be added a primary source document. DocumentCloud was made for journalist by journalists and it is already being used by many top news Web sites. As an open source project, DocumentCloud is powered by:
“Behind the scenes the project is driven by software including Apache’s Solr/Lucene search platform. DocumentCloud also uses the Tesseract OCR engine developed by HP and open sourced in 2005. “We, in turn, have been giving back to the open source community as well,” Pilhofer says.”
Since the open source community prides itself on sharing, DocumentCloud shares every line of code. Journalism and technology have always worked hand and hand, though print and digital fight each other. DocumentCloud closes the barrier for any reluctant technology users. The DocumentCloud team takes advantage of the Apache Lucene search, much like how LucidWorks did for its search applications. LucidWorks uses Apache Lucene to power its powerful and trusted enterprise and Big Data search products.
Whitney Grace, November 20, 2012
Sponsored by ArnoldIT.com, developer of Augmentext
KMWorld Announces Mindbreeze InSite as Trend Setting Product of 2012
November 19, 2012
KMWorld.com recently put the spotlight on Mindbreeze InSite in their September 2012, Trend-Setting Products 2012 issue. The full article, “Trend-Setting Products 2012: Mindbreeze: Mindbreeze InSite,” highlights the impressive Web site search and simple implementation benefits. The author states that traditional Web site search just doesn’t work; it is clunky and often presents thousands of unordered search results. This is said about InSite:
InSite changes this. With powerful semantic understanding and an intuitive search and navigation system, InSite allows website visitors to pinpoint their desired page in moments. Searching across your multiple websites, blogs and social media through one search box, InSite revolutionizes your user’s experience: removing hassle, encouraging interaction and delivering information.
This is also included about the simple installation:
Simply by adding the embed code to your website, InSite becomes fully functional in just a few minutes, providing an exceptionally fast return on investment.
InSite is a cloud service and is easily customizable. You can generate search tabs to customize the search experience for Web site visitors and you can create as many tabs as you would like. With intuitive search facets and semantic capabilities, the cost-effective solution seems to really be changing the Web site search game.
Philip West, November 19, 2012
Sponsored by ArnoldIT.com, developer of Augmentext
Open Source Is the Foundation for Cloud Computing
November 19, 2012
It is common knowledge that open source technology is the basis for many large-scale corporate projects, including Cloud computing. The UK Register printed “The Cloud Made of Penguins: Open Source Goes ‘Industrial Scale’,” an article that explains how the big names in open source are being used. OpenStack Software, a mere child of two years, specializes in storage, networking, plus many more components built on Apache platforms. It has caught the attention of many corporate giants, such as HP for its Cloud and the telecom company Nippon Telegraph and Telephone Corporation. Amazon EC2 is the favorite of Linux servers, mostly for storage. Also do not forget that it is used in infrastructure-as-a-service technology, such as Microsoft Azure.
The article predicts that since the Linux kernel and middleware are not the attention-grabber they used to be, that Cloud-computing projects on the industrial level will begin to make more headlines. Jim Zemlin of the Linux Foundation pointed out this new idea:
“’The difference now is they are not just obviously tinkering around with how to make a software defined network or block storage file format,’ Zemlin said. ‘These are broad-scale industrial initiatives that are financed by the largest computer companies in the world to create the comments they need to make commercial products.’”
What is surprising is that people find this trend surprising. After technology become a core part of industry, developers puzzle over how it cane be manipulated for other projects. Remember, necessity is the mother of invention and you use the tools you have to make it. Thinking back on how open source search programs were back in the day, LucidWorks saw a need for a powerful and robust, yet economically priced, search application. Using Apache Lucene, LucidWorks created LucidWorks Search and LucidWorks Big Data.
Whitney Grace, November 19, 2012
Sponsored by ArnoldIT.com, developer of Augmentext
Cloud Services Keep Operational Efficiency Firmly Grounded
November 16, 2012
There is a new theory of evolution in the enterprise or possibly just in enterprise software itself. Either way something informative this way comes. An expert panel in Enterprise Architect’s article “The Evolution of PaaS in the Enterprise” discusses some changes that may have enterprise users floating on cloud nine in the near future.
The overall impression was that PaaS could be a huge enabler for Cloud Computing:
“Enterprises are starting to take interest in running PaaS solutions virtually, as app developers want to focus on building apps rather than dealing with infrastructure issues. Enterprises that use PaaS solutions almost always go down the private route. In this session we focus on private PaaS offerings and look at the considerations and what will happen if one day enterprises want to use PaaS solutions in the public cloud. PaaS should cover the complete application lifecycle and help to transfer old way of working seamlessly to cloud.”
This shift to private PaaS may just be the enterprise’s first step toward services designed to increase productivity through the cloud. Businesses want solutions that can evolve swiftly and efficiently and the cloud is a good way to build in those abilities. Another key success factor for businesses is the ability to harness the power of relevant data. Intrafind offers cloud services that seamlessly integrate into existing business processes by utilizing flexible search and text mining from within the cloud itself. Established methods such as these keep operational efficiency firmly grounded while potential for ROI can aim for the skies.
Jennifer Shockley, November 16, 2012
Sponsored by ArnoldIT.com, developer of Augmentext
-
- Subscribe to Beyond Search
Feature archive
News archive
-
